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Study on Factors Influencing Purchase Intention of Medical Device -Focusing on ENT Unit-
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 Title & Authors
Study on Factors Influencing Purchase Intention of Medical Device -Focusing on ENT Unit-
Lee, Gil-Woo; Kim, Seung-Baum; Kim, Young-Bae; Kim, Dou-Young;
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 Abstract
In this study investigated what buyers want and expect from medical equipment industry. In this study we found as fellows, (a) The quality of instrument is the most important factors that lead to customer purchase intent and brand image follwed by reliability and efficiency in order; (b) Customers perception of company did not show any meaningful relationship with brand image suggesting company positive image perceived by the customers would not necessarily have a positive impact on brand image. Rather, if brand image customer perceived gets higher, considerably higher purchase intention was observed. Therefore, the findings from the present study suggest that medical instrument manufactures need to focus more on providing a long-term high quality of service marketing strategy to increase customer satisfaction and purchase intent in this competitive business environment.
 Keywords
Brand Image;Purchase Intent;Quality of Instrument;
 Language
Korean
 Cited by
1.
의료용 전기기기에 대한 국제표준 현황,이태범;

보건의료산업학회지, 2013. vol.7. 3, pp.203-212 crossref(new window)
1.
A Study on the Structural Relation among Purchase Decision Factors of Medical Devices, Satisfaction and Repurchasing Intention : Focused on Ultrasound Imaging System, Journal of the Korea Academia-Industrial cooperation Society, 2015, 16, 5, 3308  crossref(new windwow)
2.
International Standards of Electrical Equipments for Medical Practice, The Korean Journal of Health Service Management, 2013, 7, 3, 203  crossref(new windwow)
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