JOURNAL BROWSE
Search
Advanced SearchSearch Tips
The influence of sustainability management fit of SPA brand on consumer purchase intention
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
The influence of sustainability management fit of SPA brand on consumer purchase intention
Lee, Jimin; Kim, Sunhee;
  PDF(new window)
 Abstract
The purpose of this study is to examine the impact of perceived sustainability management fit of SPA brands on consumer purchase intention. A survey was conducted targeting women in their 20s and 30s from April 27th to May 6th 2013, and a total of 350 questionnaires were used in the final analysis. Frequency analysis, reliability analysis, factor analysis, ANOVA, simple regression analysis and multiple regression analysis were carried out using SPSS ver 21.0. The results of this study are as follows. First, fit of all three areas- economic, ecological and social-of sustainability management activities have a significant impact on consumer perception on sustainability activities. Second, perceived sustainability activities by SPA brands are found to have a positive effect on brand attitude, brand trust and consumer satisfaction. Third, brand attitude and consumer satisfaction forged by perceived sustainability activities by SPA brands have a positive impact on consumers` purchase intention. Based on the result of this study, the following marketing implications can be suggested. First, SPA brands need to be more active in all three area of sustainability activities while coming up with measures for differentiated social sustainability activities. Second, SPA brands need to meet their primary obligation by providing consumers with quality products at a reasonable price. Third, SPA brands need to recognize the potential value of sustainability activities as a driver of a longstanding relationship with consumers as well as long-term profit and value creation, leading to a great financial performance.
 Keywords
sustainability management fit;consumer perception;brand attitude;consumer satisfaction;purchase intention;
 Language
Korean
 Cited by
1.
브랜드 신뢰와 사회적 CSR 동기귀인이 환경친화적 라인확장에 미치는 영향,문희강;이현화;

복식문화학회지:복식문화연구, 2015. vol.23. 4, pp.537-553 crossref(new window)
1.
The effects of brand trust and attributions on the eco-friendly line extension, The Research Journal of the Costume Culture, 2015, 23, 4, 537  crossref(new windwow)
 References
1.
Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59, 46-53. crossref(new window)

2.
Berens, G., Van Riel, C. B. M., & Van Bruggen, G. H.(2005). Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of Marketing, 69(3), 35-48. crossref(new window)

3.
Brown, T. J., & Dacin, P.(1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68-84.

4.
Business Institute for Sustainable Development.(2008). A study on social awareness about sustainable development of industry in 2008. Retrieved February 26, 2013, from http://www.bisd.or.kr/pds/pds_02_01.asp

5.
Caroll, A. B.(1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48.

6.
Choi, M. Y.(2012). Brand attitude formation according to consumers' cognition of CSR fit and CSR motivation. Journal of The Korean Society of Fashion Design, 12(1), 75-92.

7.
Elkington, J.(1997). Cannibals with forks: the triple bottom line of 21st century business. Oxford: Capstone Publishing.

8.
Fishbein, M., & Ajzen, I.(1975). Belief, attitude, intention and behavior: An introduction to theory and research. Massachusetts: Addison-Wesly Pub.

9.
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43-54. crossref(new window)

10.
Heo, J.(2009). The influence of corporate systemized social contribution activities on marketing performance. Unpublished master's thesis, Chung-Ang University. Seoul, Korea.

11.
Jo, S. J., Lee, S. M., & Park, K. H.(2013, February 11). Depression change the pattern of consumption. Retrieved February 28, 2013, from http://economy.hankooki.com/lpage/industry/201302/e20130211155351120180.htm

12.
Kang, H. J., & Jin, B. H.(2006). Sustainable development: An application to apparel supply chain management. Journal of the Korean Society of Clothing and Textiles, 30(6), 829-839.

13.
Kim, J. K., & Kim, J. H.(2001). A study about the cause related marketing. Korean Journal of Journalism & Communication Studies, 45, 5-42.

14.
Kim, K. W.(2011). Effects of corporate efforts for the sustainable management on the customer satisfaction and customer loyalty. Unpublished master's thesis, Ewha Womans University. Seoul, Korea.

15.
Kim, S. H.(2007). A study on the fast fashion (Part 1): Focusing on marketing strategy. The research Journal of the Costume Culture, 15(5), 875-887.

16.
Kim, S. H.(2007). 사회공헌은 아름다운 동행 [Social contribution is beautiful accompaniment]. Seoul: Samyoungsa.

17.
Kim, S. J.(2010). The effect of perceived CSR activities on corporate reputation, corporate trust and purchase intention. Unpublished master's thesis, Hanyang University. Seoul, Korea.

18.
Kim, S. J.(2012). The effect of corporate social responsibility (CSR) strategy on developing product's premium price: Focused on a fit and a regional factor. Unpublished master's thesis, Seoul National University. Seoul, Korea.

19.
Kim, Y. T.(2011). A study on the major factors for successive practice of sustainability management to organization. Unpublished master's thesis, Korea University. Seoul, Korea.

20.
Korea Business Council for Sustainable Development. (2004). The framework and subjest of practice. Retrieved March 4, 2013, from http://www.koreacsr.com/re_2007/?PHPSESSID=3a48dcd4fe958547ed6dba93cb074b0c

21.
Lee, E. M.(2008). The effect of the perceived fit between company and CSR activities and between consumer and CSR activities on consumer responses. Unpublished doctorial dissertation, Ewha Womans University. Seoul, Korea.

22.
Lee, H. J., & Park, J. C.(2009). The effects of corporate social responsibility activities on product and corporate evaluation: The mediating role of trust. Korea Marketing Review, 24(1), 231-250.

23.
Lee, J. E., Yoo, D. H., & Jeon, Y. H.(2012). The influence of fit and consistency of CSR activities on consumers' corporate evaluation: Focusing on the role of CSR support. The Korean Journal of Advertising, 23(1), 319-341.

24.
Lee, J. I., & Shin, S. Y.(2011). Impact of the perceived fit of a fashion company's CSR activities on the recommendation and purchasing intention of consumers. Journal of the Korean Society of Clothing and Textiles, 35(7), 816-827. crossref(new window)

25.
Lee, S. A.(2001). Clothes shopping propensity and satisfaction with clothes of consumers using SPA casual brands: Focused on female university students. Unpublished master's thesis, Ewha Womans University. Seoul, Korea.

26.
Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M.(2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16-32. crossref(new window)

27.
Marrewijk, M. V.(2003). Concepts and definition of CSR and corporate sustainability: Between agency and communion. Journal of Business Ethics, 44, 95-105. crossref(new window)

28.
Newll, S. J., & Goldsmith, R. E.(2001). The development of a scale to measure perceived corporate credibility. Journal of Business Research, 52(3), 235-247. crossref(new window)

29.
Park, J. C., & Lee, K. H.(2009). The effects of corporate efforts for the sustainable management on the corporate trust and customer satisfaction. Journal of Korean Industrial Economics and Business, 1(2), 1-22.

30.
Park, J. C., Kim, K. S., & Lee, H. J.(2012). Developing a scale for measuring the corporate sustainable management activities. Korean Corporation Management Association, 19(2), 79-98.

31.
Park, J. C., Oh, M. J., & Hong, S. J.(2010). The effects of corporate efforts for the sustainable management on the product evaluation: The mediating role of trust and reciprocity perception. Journal of Marketing Management Research, 15(3), 45-69.

32.
Park, J. K., & Lee, J. Y.(2010). Effects of store attribute of SPA brand on brand preference and purchase intention. The Journal of Korean Living Science Research, 30(1), 48-54.

33.
Park, S. Y., Gu, D. M., & Kang, B. H.(2012). Consumers' attributions, perception, and responses on CSR activities. Korean Management Review, 41(2), 173-200.

34.
Porter, M. E., & Kramer, M. R.(2006). Strategy and society. Harvard Business Review, 84(12), 78-92.

35.
Sen, S., & Bhattacharya, C. B.(2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225-243. crossref(new window)

36.
Seo, H. K., & Lee, S. H.(2011). Shopping orientation and satisfaction with clothes of 20s women consumers using domestic/global SPA brands. Journal of the Korean Society of Clothing and Textiles, 35(5), 501-512. crossref(new window)

37.
Shin, Y. K.(2001). The modern corporation and society. Seoul: Kyungmoonsa.

38.
The Federation of Korean Industries.(2010). 2010 social contribution white paper, Retrieved March 10, 2013, from http://csr.fki.or.kr/issue/csr/data/list.aspx

39.
Yang, J. O.(2010). The influence of brand history appeared in brand stories of old fashion companies on consumer brand attitude. Unpublished doctorial dissertation, Korea University. Seoul, Korea.

40.
Yoon, I. J.(2002). A study on SPA casual brand's consumer response of sales promotion. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.

41.
Yoon, K., & Cho, J. S.(2007). Effects of corporate social responsibility on multiple stakeholder relationships. The Korean Journal of Advertising, 18(5), 242-255.