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The effect of shopping orientation, fashion involvement and demographic characteristics on the purchasing decision-making of outdoor wear - Focusing on the product selection criteria, store selection criteria -
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 Title & Authors
The effect of shopping orientation, fashion involvement and demographic characteristics on the purchasing decision-making of outdoor wear - Focusing on the product selection criteria, store selection criteria -
Mun, Kyoungeun; Chung, MyungSun;
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 Abstract
This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.
 Keywords
shopping orientation;fashion involvement;demographic characteristics;product selection criteria;store selection criteria;
 Language
Korean
 Cited by
1.
The effect of fashion shopping orientation on consumer’s purchase intention in a mobile shopping mall, The Research Journal of the Costume Culture, 2016, 24, 4, 457  crossref(new windwow)
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