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Study of a measure to improve the fit of U.S. apparel products directly imported to Korea - With a focus on female casual pants -
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 Title & Authors
Study of a measure to improve the fit of U.S. apparel products directly imported to Korea - With a focus on female casual pants -
Choi, Sunyoon; Chun, Jongsuk;
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This study intends to analyze the fit of directly-imported American casual pants for Korean female college students in terms of appearance and comfortableness. The authors carried out a wearing test with sample pants from 3 brands (DKNY: A, Gap: B, Polo: C) that had the most market share and that were mostly preferred by Korean female college students. Results showed that pants A had insufficient ease in the crotch, as the depth of the crotch was short. The hip girth received a low assessment in terms of appearance. Moreover, the hem widths were wide while the pants length was long. Pants B were expected to be most appropriate for Korean women's bodies, as they had the longest crotch depth among the three brands. However, the pants appeared to pull downward due to the narrow thigh and the knee girth and hem width. Moreover, the crotch girth and hip girth received a poor appearance assessment. Pants C were rated as satisfactory for their thigh girth, knee girth, and hem width. However, the crotch was uncomfortable, as it had a short crotch depth. The hip girth received a low appearance assessment. This study suggests that a pattern adjustment is required for directly-imported American pants to provide a better fit for the bodies of Korean women. The crotch depths should be approximately 17.5 cm. The hem widths should be approximately 20 cm. We also suggest a leg length of 75 cm, a waist girth of 86 cm, and a hip girth of 97 cm.
directly-imported;American casual pants;fit;appearance;
 Cited by
Ann, S. M.(2007, May. 22). 887 foreign fashion brands available in Korea: U.S. brands are the biggest majority with 217 of them. The Korea Economic Daily. Retrieved May 7, 2010, from

Choi, S. Y., & Chun, J. S.(2010). A study on purchasing behavior and fit satisfaction on the direct imported-U.S. apparel brand and products: Focusing on Korean female university students in 20s. The Research Journal of the Costume Culture, 18(6), 1127-1137. crossref(new window)

Choi, S. Y., & Chun, J. S.(2011). A comparative study on the changes in size of lower body for different postures between Korean and American women in their twenties. Fashion & Textile Research Journal, 13(5), 728-733. crossref(new window)

Sohn, H. S., Kim, H. S., & Kim, J. H.(2001). A study on the wearing and purchasing behavior of the direct import-fashion brand. Journal of Fashion Business, 5(1), 87-96.