JOURNAL BROWSE
Search
Advanced SearchSearch Tips
A survey to study the wearing and purchasing of brassieres between Korean and Chinese women in their 20`s
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
A survey to study the wearing and purchasing of brassieres between Korean and Chinese women in their 20`s
Cheng, Yu-Xuan; Uh, Mi-Kyung;
  PDF(new window)
 Abstract
The purpose of this study is to survey the wearing and purchasing situation related to brassieres between Korean and Chinese women and to analyze the differences among them. This study utilized a survey targeting 397 women in their 20`s in Korea and China. The results were as follows: First, Korean women considered that their breasts are conical in shape, whereas Chinese women considered their breasts to have a flat shape. With regard to breast size, those of Chinese women are larger than those of Korean women. Moreover, Chinese women expressed a high rate of dissatisfaction with their breasts. Second, regarding the wearing condition of brassieres, while Korean women expected their brassiere to converge their breasts to the center, Chinese women expected their brassiere to support the breasts. It was found that many of them were dissatisfied with the shoulder straps and the center front wire. Third, in the results pertaining to the purchasing brassieres, although both Korean and Chinese Women mainly visited brand name stores to buy brassieres, compared with Chinese women, Korean women prefer to shop at home to buy the brassieres. In addition, they considered the compensation effect, size, activity, fabric and fit as the most important selection criteria when purchasing a brassiere.
 Keywords
brassiere;wearing condition;purchasing condition;Korean women;Chinese women;
 Language
Korean
 Cited by
 References
1.
Apparel news.(2014, July 28). Innerwear global rising. Retrieved December 10, 2014, from http://www.apparelnews.co.kr

2.
Cha, S. J., & Shin, Kristina.(2011). Hong Kong Chinese breast cathexis and brassiere design preferences. The Research Journal of the Costume Culture, 19(4), 780-793.

3.
Cha, S. J., & Sohn, H. S.(2008). A research on the brassiere preference and wearing status of Chinese women in their 20's. Journal of Fashion Business, 12(2), 72-86.

4.
Cha, S. J., & Sohn, H. S.(2010). The conditions for wearing and purchasing brassieres by Korean women: Based on the female college students in their early 20's. Journal of the Korean Society of Clothing and Textiles, 34(2), 303-317. crossref(new window)

5.
Fashion journal.(2011, April 26). China innerwear market. Retrieved December 10, 2014, from http://www.okfashion.co.kr

6.
Fung business intelligence centre.(2013. December). China apparel industry. Retrieved December 10, 2014, from http://www.kiet.go.kr

7.
Kim, H. S., & Kim, J. M.(2014). A comparative study on the bra wearing awareness and preferences between Korean and American women in their 30s. Korea Design Forum, 44, 407-416.

8.
Kim, J. M.(2013). Classification of breast types through 3D human body scan data and brassiere construction by utilizing functional components: A focus on women in their 30s. Unpublished doctoral dissertation, Konkuk University, Seoul, Korea.

9.
Kim, Y. W., & Lee, M. J.(2001). Survey on wearing brassiere conditions in 20's female. Living Science, 7, 69-78.

10.
Lim, J. Y.(2004), A survey on the wearing conditions for the improvement of wearing comfort of brassiere. Journal of the Korea Society for Clothing Industry, 6(4), 455-460.

11.
Nam, Y. R., Kim, Y. J., & Choi, H. S.(2014). A comparative of satisfaction for body and perceived body types in accordance with clothes preference between Korean and Chinese female college students. Journal of the Korean Society of Costume, 64(5), 108-124.

12.
Oh, S. Y., Choi, H. S., & Yi, K. H.(2006). A survey on the actual wearing condition for the improvement of fit of brassiere. Journal of the Korean Society of Clothing and Textiles, 30(10), 1378-1388.

13.
Pan, H. Y., Choi, J. M., Kweon, S. A., & Sohn, B. H.(2009). A study on the wearing and preferences of brassiere for female college students. Korea Living Science Association, 18(5), 1093-1101.

14.
Sohn, B. H., & Kweon, S. A.(2012). A survey on wearing of brassieres according to body and breast type of college women. Journal of the Korea Society of Clothing and Textiles, 36(8), 791-801. crossref(new window)