JOURNAL BROWSE
Search
Advanced SearchSearch Tips
The effects of clothes shopping orientation and perceived risk on purchase intention in social commerce
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
The effects of clothes shopping orientation and perceived risk on purchase intention in social commerce
Kim, Hyejin; Chung, Myungsun;
  PDF(new window)
 Abstract
The purpose of this study is to empirically investigate consumers' clothes shopping orientation factors and perceived risk factors affecting the purchase intention for fashion products in social commerce. For this study, questionnaires were given to 500 adults in their 20s~30s who had experience of using social commerce related to general products or services. To analyze the results of this study, we conducted descriptive analysis, factor analysis, reliability analysis, a chi-square independence test, and hierarchical regression analysis using SPSS 18.0. The results were as follows. First, social commerce users'clothes shopping orientations were classified into the pursuit of pleasure, brand, fashion innovation, trend, and utility, and the perceived risks were classified into the risks related to products, consumer service, loss of purchase opportunity, confidence in the web site, economy, and security. Second, clothes shopping orientation factors and perceived risk factors had a somewhat significant influence on the purchase intention for fashion products. Third, there was a significant difference between sexes regarding the influences of the clothes shopping orientation factors and perceived risk factors for the purchase intention of fashion products. Finally, this study aims to provide useful information for fashion companies to enable them to establish specific strategies that can influence consumers'purchase behaviors through social commerce.
 Keywords
clothes shopping orientation;perceived risk;purchase intention;social commerce;
 Language
Korean
 Cited by
1.
Factors affecting consumer hesitation in purchase decision process for fashion products, The Research Journal of the Costume Culture, 2016, 24, 3, 385  crossref(new windwow)
2.
The effect of fashion shopping orientation on consumer’s purchase intention in a mobile shopping mall, The Research Journal of the Costume Culture, 2016, 24, 4, 457  crossref(new windwow)
 References
1.
Ahn, M. A., & Park. J. O. (2003). Clothing evaluation criteria and purchase intention based on consumers' clothing shopping orientation in cyber shopping. Journal of the Korean Society of Clothing and Textiles, 27(7), 789-799.

2.
Along with the social commerce discount coupon. (2012, May 10). Newsone. Retrieved May 17, 2012, from http://www.newsone.co.kr.

3.
Bauer, R. A. (1960). Consumer behavior as risk taking. in Hancock, R. S. (Ed). Dynamic marketing for a changing world. Proceedings of the 43rd Conference of the American Marketing Association. 398-398.

4.
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer behavior (9th ed.). New York: The Dryden Press.

5.
Cho, Y. J., & Seo, S. W. (2012). A study on the buying behavior of fashion products in the group buying type of social commerce. Journal of Korean Society of Costume, 62(8), 134-148. crossref(new window)

6.
Han, E. K., Song, S. J., & Lim, H. N. (2011). The motives for using social commerce and satisfaction, repurchase intention: Based on the uses and gratification theory. The Korean Journal of Advertising and Public Relations, 13(3), 298-325.

7.
Howell, R. D. (1979). A multivariate examination of a patronage model: The impact of values and life styles on shopping orientations. Unpublished doctoral dissertation, University of Arkansas, Arkansas, USA.

8.
Jacoby, J., & Kaplan, L. (1972). The component of perceived risk. Proceedings 3rd Annual Conference of the Association for Consumer Research, 382-393.

9.
Jarvenpaa, S. L., & Todd, P. A. (1997). Consumer reactions to electronic shopping on the world wide web. International Journal of Electronic Commerce, 1(2), 59-88.

10.
Jeon, Y. J., & Sung, H. W. (2008). How do internet fashion shoppers and non-shoppers differ?. Journal of the Korean Society of Clothing and Textiles, 32(9), 1387-1396. crossref(new window)

11.
Jin, D. S., & Lim, J. W. (2012). Impacts of social commerce in e-commerce: In perspective of social commerce analysis model. International Commerce and Information Review, 14(1), 369-390. crossref(new window)

12.
Jung, J. E., & Chung, S. J. (2004). Fashion shopping orientation and risk perception of internet fashion consumers. Design Forum 21, 6, 3-18.

13.
Kim, H. D. (2012). The effect of luxury image on brand preference and purchase intention-Focus on purchase situation according to consumers' prior knowledge and perceived risk. Korean Journal of Consumer Advertising Psychology, 13(3), 421-441.

14.
Kim, K. S. (2013). Social commerce motivation, benefits and dissatisfaction factors the impact on the buying behavior loyalty. Korean Journal of Consumer and Advertising Psychology, 14(2), 343-364.

15.
Kim, S. H., & Rhee. E. Y. (2004). A documentary study to determine the concept of clothing shopping orientation. Journal of the Korean Society of Clothing and Textiles, 18(3), 429-439.

16.
Ku, Y. S., & Lee, S. M. (2002). Impact of perceived risk on purchasing behavioral intention of internet shopping mall shoppers. Fashion & Textile Research Journal, 4(3), 235-242.

17.
Lee, E. J., & Hong, B. S. (2006). The effect of service quality estimation and perceived risk on purchase intension and satisfaction of the fashion merchandise to internet shopping malls. Journal of the Korean Home Economics Association, 44(5), 79-87.

18.
Lee, H. S., & Lim, S. J. (2001). The effect of price and brand on the perceived quality, value and purchase of clothing. Journal of the Korean Society of Clothing and Textiles, 24(4), 498-509.

19.
Lee, K. J. (2011, April 27). The home and abroad social commerce case study and prospect: ecommerce, social commerce & u-commerce. The online shopping mall success strategy conference 2011. Retrieved February 1, 2012, from http://www.bizdeli.com.

20.
Lee, K. T., Koo, D. M., & Noh, M. J. (2011). The effect of customer perceived value on social commerce usage intention. Korean Journal of Marketing, 13(3), 135-161.

21.
Lee, K. U., & Choi, J. Y. (2007). The role of attitude in the relationship between perceived risk and purchase intention in the context of shopping fashion products online. The Research Journal of the Costume Culture, 15(3), 472-482.

22.
Lim, K. B. (2001). The influences of consumer's value systems on clothing involvements and shopping orientations. Journal of the Korean Society of Clothing and Textiles, 25(7), 1321-1331.

23.
Na, Y. K., & Suh, H. S. (2008). A study on-line consumer's shopping propensity and satisfaction based on apparel product attributes and price attributes. Fashion & Textile Research Journal, 10(2), 164-172.

24.
Noh, M. J., & Lee, K. T. (2012). The effects of the perceived risk in the users acceptance of the social commerce. Korean Management Review, 41(1), 57-87.

25.
Park, H. S., & Kim, H. S. (2011). The effect of benefits and online shopping risks on channel selection for luxury fashion items. Journal of the Korean Society of Clothing and Textiles, 35(1), 13-25. crossref(new window)

26.
Park, J. Y., Chung, S. J., & Jeon, Y. J. (2012). A study on intention to use and word-of-mouth for fashion social network service. Journal of the Korean Society of Clothing and Textiles, 36(1), 36-45. crossref(new window)

27.
Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 13(2), 184-188. crossref(new window)

28.
Rhee, H. J., & Shim, E. S. (2013). Effects of perceived risks of social commerce on purchase intention: Moderating role of product types. The Academy of Customer Satisfaction Management, 15(1), 145-165.

29.
Shim, S., & Kotsiopulos, A. (1992). Patronage behavior of apparel shopping: part II. testing a patronage model of consumer behavior. Clothing and Textiles Research Journal, 10(2), 58-64. crossref(new window)

30.
Shin, M. S., Han, S. S., & Kim, H. J. (2012). The effect of perceived risk, service quality and individual tendency on trust, satisfaction & continuous use intention. Korean Business Review, 71, 1-23.

31.
Shin, S. Y., & Park, J. O. (1999). The clothing purchase tendency of the department patronage consumers according to shopping orientation. Journal of the Korean Society of Clothing and Textiles, 23(6), 841-852.

32.
Stone, R. N., & Winter, R. W. (1987). Risk: Is it still uncertainty times consequences?. Proceedings of the Winter Educators Conference of American Marketing Association, 261-265.

33.
Suh, H. K., & Lee, S. S. (2011). Shopping orientation and satisfaction with clothes of 20s women consumers using domestic/global SPA brands. Journal of the Korean Society of Clothing and Textiles, 35(5), 501-512. crossref(new window)

34.
The brilliant growth of the social commerce. (2014, December 17). DigitalTimes. Retrieved December 17, 2014, from http://www.dt.co.kr.

35.
Woo, S. H., & Hwang, J. S. (2013). The effect of fashion consumer's browsing movies and risk perception on intention in social commerce. Journal of the Korean Society of Clothing and Textiles, 37(6), 772-785. crossref(new window)

36.
Xu, C., & Park, H. S. (2014). The effects of risk perception on e-WOM in internet shopping of chinese consumers in their 20s. Journal of the Korean Society of Clothing and Textiles, 38(5), 690-704. crossref(new window)

37.
Yang, H. S., & Choi, Y. L. (2011). The influences of shopping enjoyment and risk reduction on behavioral intention in internet shopping malls using a moving virtual model. Fashion & Textile Research Journal, 13(3), 390-397. crossref(new window)

38.
Yang, Y., & Bak, S. W. (2003). Perceived risks and consumer characteristics on internet shopping. Korean Journal of Consumer and Advertising Psychology, 4(2), 73-103.