JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Factors influencing life satisfaction among college students - Social psychological variables and shopping confidence for clothing and accessories -
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Factors influencing life satisfaction among college students - Social psychological variables and shopping confidence for clothing and accessories -
Park, Hye-Jung;
  PDF(new window)
 Abstract
Recently, there has been an increase in wellbeing marketing, which focuses on increasing consumer life satisfaction or consumers' sense of subjective wellbeing. Numerous studies have been conducted to identify which aspects contribute to consumer life satisfaction. In order to provide additional insights into consumer life satisfaction, this study aimed to identify the relationships among social psychological variables (consciousness of social face, social interaction anxiety, and career anxiety), shopping confidence, and life satisfaction. Shopping confidence in this study relates to confidence for clothing/accessories. It was hypothesized that social psychological variables influence life satisfaction not only directly but also indirectly through shopping confidence. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred eighty six questionnaires were used in the statistical analysis. Factor analysis of consciousness of social face revealed two factors, 'desire to gain face' and 'fear of losing face'. Factor analysis of social interaction anxiety, shopping confidence, and life satisfaction revealed that these variables were uni-dimensional. Test of the hypothesized path showed that all social psychological variables influenced life satisfaction indirectly through shopping confidence, whereas 'fear of losing face' of consciousness of social face and career anxiety influenced life satisfaction directly. The results give marketers some understanding of their consumers' life satisfaction in relation to consciousness of social face, social interaction anxiety, career anxiety, and shopping confidence.
 Keywords
shopping confidence;consciousness of social face;social interaction anxiety;career anxiety;life satisfaction;
 Language
Korean
 Cited by
 References
1.
Bae, B. R. (2011). AMOS 19 구조방정식 모델링: 원리와실제 [Structural equation modeling with Amos 19: Principles and practice]. Seoul: Chungram.

2.
Bae, D. H. (2015, February 25). 주거비 부담 대학생들 "자취 포기, 장거리 통학" [Due to rising housing costs, college students turn to long-distance commuting]. The Herald Business, Retrieved October 1, 2015, from http://news.heraldcorp.com

3.
Baek, O. K., & Kim, C. J. (2014). Analysis on the primary of character strength that affects the life satisfaction of university students. Journal of the Korea Academia-Industrial cooperation Society, 15(1), 228-236. doi:10.5762/KAIS.2014.15.1.228 crossref(new window)

4.
Bao, Y., Zhou, K. Z., & Su, C. (2003). Face consciousness and risk aversion: Do they affect consumer decision-making?. Psychology & Marketing, 20(8), 733-755. doi:10.1002/mar.10094 crossref(new window)

5.
Bearden, W. O., Hardesty, D. M., & Rose, R. L. (2001). Consumer self-confidence: Refinements in conceptualization and measurement. Journal of Consumer Research, 28(1), 121-134. doi:10.1086/321951 crossref(new window)

6.
Byrne, B. M. (2001). Structural equation modeling with AMOS: Basic concepts, applications, and programming. New Jersey: Lawrence Erlbaum Associations.

7.
Choi, S. C. & Yu, S. Y. (1992). Multifaceted analysis of Chemyon (social face): An indigenous Korean perspective. Korean Journal of Social and Personality Psychology, 6(2), 137-157.

8.
Deniz, M. E. (2006). The relationships among coping with stress, life satisfaction, decision-making styles and decision self-esteem: An investigation with Turkish university students. Social Behavior and Personality: An International Journal, 34(9), 1161-1170. doi:10.2224/sbp.2006.34.9.1161 crossref(new window)

9.
Diener, E. Emmons, R. A., Larsen, R. J., & Griffin, S. (1985). The satisfaction with life scale. Journal of Personality Assessment, 49(1), 71-75. doi:10.1207/s15327752jpa4901_13 crossref(new window)

10.
Han, S. H. (2012). The influence of consumer need satisfaction and formation of emotion after hedonic consumption on life satisfaction. Journal of Consumption Culture, 15(1), 45-72. crossref(new window)

11.
Jeon, K. S., & Park, H. J. (2008). Quality of life and proximity of clothing to self scale. Journal of the Korean Society of Clothing and Textiles, 32(7), 1065-1074. crossref(new window)

12.
Jeon, K. S., & Park, H. J. (2009). A scale for clothing satisfaction: A consumer life cycle approach. Journal of the Korean Society of Clothing and Textiles, 33(7), 1050-1060. crossref(new window)

13.
Jeon, K. S., & Park, H. J. (2012). The concept and consumer traits of a market maven. Journal of the Korean Society of Clothing and Textiles, 36(5), 562-572. doi:10.5850/JKSCT.2012.36.5.562 crossref(new window)

14.
Kang, S. C., & Choi, K. S. (1988). Symbolic interactionism and its educational implementations. The Journal of Educational Research & Development, 9(1), 23-38.

15.
Kang, S. K., Ko, S. H., & Han, S. H. (2011). The mediating effect of internalized shame in the relationships among students society anxiety, negative emotion, covert narcissism and depression. CNU Journal of Educational Studies, 32(2), 1-27.

16.
Kim, H. S. (2014). A study on the influence of university students' self esteem and social support on the life satisfaction: Medicating effect of adaptation to school life. Unpublished master's thesis, Seonam University, Jeollabuk-do, Korea.

17.
Kim, H. S., & Kim J. S. (2015). The mediating effect of academic self-efficacy and career decision making self-efficacy on the relationship between covert narcissism and employment anxiety of college students. Korean Journal of Youth Studies, 22(2), 223-244.

18.
Kim, H. S., Seo, J. W., & Lee, M. S. (2014). An analysis of college students' life satisfaction and Internet information activities based on their personality types. Journal of the Korean Society for Information Management, 31(1), 299-317. crossref(new window)

19.
Kim, J. H., Kim, T. H., & Jeon, J. A. (2008). The influence of Chemyon (social face) on unplanned upward consumption. Korean Journal of Consumer and Advertising Psychology, 9(2), 149-168.

20.
Kim, J. W., Han, D. H., Lee, Y. S., Min, K. J., Park, J. Y., & Lee, K. (2013). The effect of depression, anxiety, self-esteem, temperament, and character on life satisfaction in college students. Journal of Korean Neuropsychiatric Association, 52(3), 150-156. doi:10.4306/jknpa.2013.52.3.150 crossref(new window)

21.
Kim, M. S., & Seo, Y. S (2009). The relation between evaluative concern perfectionism and social anxiety: Testing the mediating effects of fear of negative evaluation and self-presentational motivation. Korean Journal of Psychology: General, 28(3), 525-545.

22.
Kim, N. R., & Lee, K. H. (2012). The relationship between social comparison orientation and career indecision: Testing the mediating effects of self-esteem and fear of negative evaluation. The Korean Journal of School Psychology, 9(2), 175-191. crossref(new window)

23.
Kim, S. H. (2011). The influence of social desirability to questionnaire response and data analysis: Focus on the influence of social face sensibility to clothing shopping behavior. Journal of the Korean Society of Clothing and Textiles, 35(11), 1322-1332. doi:10.5850/JKSCT.2011.35.11.1322 crossref(new window)

24.
Leary, M. R. (1983). Social anxiousness: The construct and its measurement. Journal of Personality Assessment, 47(1), 66-75. doi:10.1207/s15327752jpa4701_8 crossref(new window)

25.
Lee, B. H., Du, X., Rhee, E. J., Jang, S. H., Jung, S. H., & Lee, S. M. (2013). The mediation effect of career decision-making styles in the relationship between college students' trait anxiety and career indecision. Korean Journal of Counseling, 14(2), 1383-1400. crossref(new window)

26.
Lee, C. W., & Kim, H. C. (2006). An analysis of influences of Chemyon (Social-Face) sensitivity, social anxiety and self-esteem on uncertainty avoidance tendency. Korean Journal of Social and Personality Psychology, 20(3), 17-30.

27.
Lee, D. J. (2007). 소비자 웰빙마케팅 [Consumer well being marketing]. Seoul: Pakyoungsa.

28.
Lee, D. J., & Sirgy, M. J. (2005). Well being marketing: Theory, research, and application. Seoul: Pakyoungsa.

29.
Lee, G. A., & Hong, H. Y. (2013). The mediating effects of fear of negative and positive evaluation on the relation between public self-consciousness and social anxiety in university students. Korean Journal of Counseling, 14(4), 2271-2290. crossref(new window)

30.
Lee, H. J. (2008). Gender differences in effects of social anxiety, career decision barriers, and career preparative behavior on undergraduates' career identity. The Journal of Career Education Research, 21(2), 109-125.

31.
Liao, J., & Wang, L. (2009). Face as a mediator of the relationship between material value and brand consciousness. Psychology & Marketing, 26(11), 987-1001. doi:10.1002/mar.20309 crossref(new window)

32.
Lim, Y. J. (2012). Psychometric properties of the satisfaction with life scale among Korean police officers, university students, and adolescents. Korean Journal of Psychology: General, 31(3), 877-896.

33.
Mead, G. H. (1934). Mind, self, and society: From the standpoint of a social behaviorist. Chicago: University of Chicago Press.

34.
Na, J. E. (2014). A study on smart phone, comorbidity, and life satisfaction according to users' characteristics and styles. Unpublished master's thesis, Chung-Ang University, Seoul, Korea.

35.
No, U. K. (2011). Identifying latent classes in university students' career anxiety changes and testing risk factors. The Journal of Vocational Education Research, 30(1), 133-149.

36.
O'Cass, A. (2004). Fashion clothing consumption: Antecedents and consequences of fashion clothing involvement. European Journal of Marketing, 38(7), 869-882. doi:10.1108/03090560410539294 crossref(new window)

37.
Oh, H. S. (2008). A study of the relationships between the employment prospects, life aims and life satisfaction of university students. Korean Journal of Psychological and Social Issues, 14(4), 19-37.

38.
Ou, Y. C., Vries, L. D., Wiesel, T., & Verhoef, P. C. (2014). The role of consumer confidence in creating customer loyalty. Journal of Service Research, 17(3), 339-354. doi:10.1177/1094670513513925 crossref(new window)

39.
Paik, J. Y., & Seo, S. G. (2014). The influence of life stress on well-being: Meaning in life as moderator. The Korean Journal of Clinical Psychology, 33(3), 509-529. crossref(new window)

40.
Park, E. H. (2013). The influence of social face sensitivity on vanity and consumption behavior. Family and Environment Research, 51(4), 413-424. doi:10.6115/fer.2013.51.4.413 crossref(new window)

41.
Park, E. H.(2012). Social face sensitivity and appearance management behavior according to sex role identity. Journal of Fashion Business, 16(5), 164-177. crossref(new window)

42.
Park, H. J. (2014). The influences of psychological and consumption-related variables on fashion consciousness. The Research Journal of the Costume Culture, 22(6), 979-996. doi:10.7741/rjcc.2014.22.6.979 crossref(new window)

43.
Park, H. J., & Jeon, K. S. (2013). Fashion savvy II: The influences of fear of negative evaluation by others, self esteem, and consumer confidence in fashion decisions on fashion savvy. The Research Journal of the Costume Culture, 21(4), 562-575. doi:10.7741/rjcc.2013.21.4.562 crossref(new window)

44.
Park, J. Y., & Yang, N. M. (2014). The relation between socially prescribed perfectionism and social anxiety of college students: The mediator effects of social support and fear of negative evaluation. The Korean Journal of Counseling and Psychotherapy, 26(2), 363-386.

45.
Park, K. H., & Kim, I. S. (2013). Differences of apparel management behaviors and life satisfaction among lifestyle groups. Fashion and Textile Research Journal, 15(4), 554-624. doi:10.5805/SFTI.2013.15.4.554 crossref(new window)

46.
Park, M. J., Kim, J. H., & Jung, M. S. (2009). A qualitative study on the stress of university students for preparing employment. The Korea Journal of Counseling, 10(1), 417-435. crossref(new window)

47.
Peters, L., Sunderland, M., Andrews, G., Rapee, R. M., & Mattick, R. P. (2012). Development of a short form social interaction anxiety (SIAS) and social phobia scale (SPS) using nonparametric item response theory: The SIAS-6 and the SPS-6. Psychological Assessment, 24(1), 66-76. doi:10.1037/a0024544 crossref(new window)

48.
Reynolds, K. E., & Beatty, S. E. (1999). A relationship customer typology. Journal of Retailing, 75(4), 509-523. doi:10.1016/S0022-4359(99)00016-0 crossref(new window)

49.
Seock, Y. K., & Bailey, L. R. (2008). The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours. International Journal of Consumer Studies, 32(2), 113-121. doi:10.1111/j.1470-6431.2007.00647.x crossref(new window)

50.
Shim, S. Y. & Drake, M. F. (1988). Apparel selection by employed women: A typology of information search patterns. Clothing and Textiles Research Journal, 6(2), 1-9. doi:10.1177/0887302X8800600201

51.
Shin, H. L., & Lee, K. H. (2008). Adult attachment and gender differences in social anxiety. Korean Journal of Psychology: General, 27(1), 139-159. crossref(new window)

52.
Solomon, M. R. (1986). The missing link: Surrogate consumers in the marketing chain. Journal of Marketing, 50(4), 208-218. doi:10.2307/1251296 crossref(new window)

53.
Solomon, M. R. (1987). The wardrobe consultant: Exploring the role of a new retailing partner. Journal of Retailing, 63(2), 110-128.

54.
Suh, K. H. (2013). Relationships between parental intrusiveness and attitudes toward life among college students: Focused on mediating effect of social anxiety. Korean Journal of Youth Studies, 20(9), 51-71.

55.
Sung, Y. S., Lee, J. Y., Yoo, C. J., Park, E. A, Shin, E. H., & Baek, I. G. (2013). Will consumption activities contribute to happiness in life?: The relationships among consumption activity, consumption happiness, and subjective well-being in 9 consumption types. Journal of Korean Marketing Association, 28(6), 185-217.

56.
Ting-Toomey, S., & Kurogi, A. (1998). Facework competence in intercultural conflict: An updated face-negotiation theory. International Journal of Intercultural Relation, 22(2), 187-225. doi:10.1016/S0147-1767(98)00004-2 crossref(new window)

57.
Watson, D., & Friend, R. (1969). Measurement of social-evaluative anxiety. Journal of Consulting and Clinical Psychology, 33(4), 448-457. doi:10.1037/h0027806 crossref(new window)

58.
Yang, N. M., & Lee, E. K. (2012). Mediational effects of career identity on the association between career calling and life satisfaction for college students. The Korean Journal of Counseling and Psychotherapy, 24(1), 51-68.

59.
Zhang, X. A. & Cao, Q. (2010). For whom can money buy subjective well-being? The role of face consciousness. Journal of Social and Clinical Psychology, 29(3), 322-346. doi:10.1521/jscp.2010.29.3.322 crossref(new window)

60.
Zhang, X. A., Cao, Q., & Grigoriou, N. (2011). Consciousness of social face: The development and validation of a scale measuring desire to gain face versus fear of losing face. The Journal of Social Psychology, 151(2), 129-149. doi:10.1080/00224540903366669 crossref(new window)