Advanced SearchSearch Tips
New-silver women`s fiber and material property preferences
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
New-silver women`s fiber and material property preferences
Choi, In-Ryu;
  PDF(new window)
The purpose of this study was to examine new-silver women`s fiber and material property preferences and purchasing behaviors. The survey subjects were 115 new-silver women ranging in age from 50 to 60 years old. This study utilized a questionnaire as a measurement tool. The results of this study were as follows: First, the home ownership rate of the participants in this was 81.4%, and 54.9% of them had a bachelor`s degree or higher. Therefore, they turned out to be a new silver generation with higher education and stable income and assets. Second, regarding their purchasing behaviors, it was shown that they purchased the largest amount of clothing for themselves and their spouses, children, and grandchildren at the change of seasons. Third, with regard to their average spending on clothing, when they purchased clothing for themselves, it was shown that they purchased clothing at the price of KRW 500,000 or above for themselves but not for their family members. Fourth, their favorite type of fiber was synthetic fiber, and their favorite material property was heaviness, followed by roughness, stiffness, bulkiness, and glossiness. Moreover, with regard to their favorite functional textile, it was shown that the highest percentage of them preferred vitamin textiles, followed by ocher and scented textiles.
new-silver;fiber-preference;material property preferences;purchasing behaviors;
 Cited by
Chung, I. H. (2001). The study on desired image and fabric preference of woman college student for apparel. The Research Journal of the Costume Culture, 9(4), 629-638.

Chung, I. H. (2002). The analysis of fabric impact and consumer's preference for fabric on clothing purchase. Journal of the Korean Society of Clothing and Textiles, 26(1), 83-94.

Chung, Y. J., & Hwang, C. S. (2012). Children's wear purchasing behavior by retired women and the missy group with a view to their shopping orientation. Journal of the Korean Society of Clothing and Textiles, 36(1), 84-98. doi:10.5850/JKSCT.2012.36.1.84 crossref(new window)

Kim, C. H., & Park, J. O. (2012). A qualitative study on the pursued-image of clothes for new elderly women. Journal of Digital Design, 12(4), 329-341. crossref(new window)

Na, Y. J., & Kim, H. W. (2012). Sensibility preference of eco-friendly fabric products and trust reliability. Fashion & Textile Research Journal, 14(3), 430-437. doi:10.5805/KSCI.2012.14.3.430 crossref(new window)

New silver. (n.d.). In Maeil economy terminology dictionary. Retrieved January, 7, 2016, from

Oh, M. J., Jung, J. C., & Lee, M. H. (2012). Review of the research trend analysis on the silver consumer and further research direction suggestions. Korean Business Review, 5(3), 103-119.

Seo, M. N., & Koo, Y. S. (2014). A study on recognition and preference of healthy and functional textile according to psychological comfort of the silver generation. Fashion & Textile Research Journal, 16(5), 811-821. doi:10.5805/SFTI.2014.16.5.811 crossref(new window)

Suh, J. H. (2011). Characteristic of new silver generation's color preference. Journal of Korea Design Forum, 31, 97-106.

The Korea Chamber of Commerce and Industry. (2015, September 23). 실버산업에 대한 기업의 대응실태와 시사점 연구 [Study on the environmental strategies and implication of the silver industry]. Retrieved January, 7, 2016, from

Yeo, H. S., Kim, U. C., Kim, H. Y., & Kim, H. K. (2011). Comparison and analysis of silver generation and new silver generation's color image preference: Focusing on package design, color image. Journal of Digital Design, 11(2), 191-200. crossref(new window)