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The Structure and the Effect of Crisis Storytelling
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 Title & Authors
The Structure and the Effect of Crisis Storytelling
Hong, Sook-Yeong; Cho, Seung-Ho;
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This research examines a storytelling of a crisis presented in news coverages about Asiana Airline accident happened at San Francisco airport on July 6th, 2013. and investigate how the storytelling affects public`s image toward an organization. To answer the research questions, qualitative content analysis of news articles (n
Airline Crisis;Crisis Storytelling;Hero;Crisis Response;Corporate Image;
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그레마스 행위소 모델을 통해 본 기업의 CSR스토리텔링 전략-현대자동차 CSR홈페이지를 중심으로,홍숙영;

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