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Influence of Smoker Image Perceived Cigarette Advertising on Intention of Adulthood Smoking Among Highschool Students
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 Title & Authors
Influence of Smoker Image Perceived Cigarette Advertising on Intention of Adulthood Smoking Among Highschool Students
Jeong, Goo-Churl;
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The purpose of this study was to develop and validate of Smoker Image Scale and to evaluate the effect of the smoker image on adulthood smoking intention of youth. Data were collected from 610 high school students were analysed using SPSS 21.0 and AMOS 21.0 programs. Smoker Image Scale were developed and verified the reliability and validity. In addition, ordinal logistic regression analysis was implemented for impact of smoker image on adulthood smoking intention. As a results of analysis, first, the developed Smoker Image Scale confirmed with 10 items in 1 factor and Cronbach's was .91. Second, men and smokers had significantly higher positive smoker image formed by cigarette advertising. Third, positive smoker image had a significant positive effect on adulthood smoking intention while controlling of gender and smoking status. Positive smoker image formed by cigarette advertising was associated with adulthood smoking intention of youth. Based on these findings, implications and suggestions for future research were discussed for the risk of adulthood smoking intention of youth.
Cigarette Advertising;Smoking;Smoker Image;Smoking Intention;
 Cited by
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