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Exploring the Factors Affecting K-entertainment Tourism by Simultaneous Logistic Equation Modeling
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 Title & Authors
Exploring the Factors Affecting K-entertainment Tourism by Simultaneous Logistic Equation Modeling
Lee, Min-Jae; Kim, Jin-Young;
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This study investigates the degree of intention-behavior gap in the entertainment tourism. Using the sample of international visitors to South Korea, we identified the inclined actor (who are interested in the entertainment performance and actually went to the entertainment performance) and inclined abstainer (who are interested in the entertainment performance but did not go to the entertainment performance). The results of logistic regression analysis show that the sample was more accurately classified when attitude and knowledge on K-entertainment were included as explanatory variables. More findings and implications are provided.
Entertainment Tourism;Tourism Contents;K-entertainment Performance;Behavior Intention Gap;Logistic Regression;
 Cited by
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