Advanced SearchSearch Tips
Effects in Response to Nature of Selection on Performance Type and Quality of Service Affects to Post Behavior -Focusing on Jeon-ju, Sori Arts Center`s Event Program-
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Effects in Response to Nature of Selection on Performance Type and Quality of Service Affects to Post Behavior -Focusing on Jeon-ju, Sori Arts Center`s Event Program-
Kim, Beom Seok; Jeon, In-Oh;
  PDF(new window)
Along with economic growth which affects to the overall increase in income level within society, more permissible leisure time, and change in values of the life style directly affected to the more demand of performance arts. The theaters where the performance contents are actually accomplished have been built with various objectives and now there are 232 of performing art theaters are in operation at various locations over the country. The purpose of this research is to identify behavioral factors regarding how the preferable choice were made from the various type of the performance arts, study for the correlation on post behavior customer based on the survey conducted at Sori Art Center. As a result of this research, there were strong correlation were identified between how the preferable choice were made among the various type of performance and Customer`s intend of returning visit /perceivd value. In addition to the aforementioned result, the survey result shows that the excellence of the facility, hospitality level of the staffs, and additional customer services were the meaningful positive factors and user convenience/subsidiary facilities were negative factors to the overall service quality control activities. The research reveals meaningful correlations between quality of the customer service factors and how the preferable choice were made by customer that lead to strategic plan which will increase competitiveness of the Sori Art Center. Extensive research for the Sori Art Center which represents cultural power of the local community would be exemplary case not only for the art centers in metropolitan area but also other local areas within the country.
Performing Art;Sori Artcenter;Service Quality;Perceived Value;Satisfaction;
 Cited by
2014 해외 콘텐츠 시장 동향보고서, 한국 콘텐츠진흥원.

2014 콘텐츠산업 통계, 문화체육관관부.

2014 국민여가활동조사보고서, 문화체육관광부.

2014 공연예술실태조사, 문화체육관광부.

소리 10년 예술 10년, 한국소리문화의전당 10주년 기념 백서.

허인정, 대학생의 문화소비성향과 발레공연 관람 분석, 세종대학교 대학원 박사학위논문, 2010.

김순국, 김PD의 공연기획, 컬처플러스, 2011.

A. R. Anderson and R. W. Belk, "Consumer Response to Arts Offering, A Study of Theater and Symphony in Four Southern Cities in Edward Marken, eds," Research in Arts, Baltimore, Md: Walters Art Galley, pp.12-19, 1979.

P. Kotler and J. Scheff, Standing Room Only: Strategies for Marketing the Performing Arts, MA: Harvard Business School Press, Boston, 1997.

배수연, 공연예술작품 수용자 집단의 특성에 관한 비교연구 - 전주지역 관객을 중심으로, 서남대학교 박사학위논문, 2006.

김유리, 공연장 브랜드파워가 티켓 구매행동에 미치는 영향 : 예술의전당을 중심으로, 중앙대학교 석사학위 논문, 2012.

정옥조, 무용 공연의 관람환경과 고객애호도의 관계, 성균관대학교 박사학위논문, 2003.

남정숙, 김민주, 김소영, 이병권, 문화기업의 비밀 컬처노믹스 시대의 문화마케팅, 2010.

A. Parasuraman, V. Zeithaml, and L. L. Berry, "SERVQUAL : A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality," Journal of Retailing, Vol.64, No.1, pp.12-40, 1988.

이유재, 이준엽 "서비스 품질의 측정과 기대효과에 대한 재고찰 - KS-SQI모형의 개발과 적용," 마케팅 연구, 제16권, 제1호, pp.1-26, 2001.

송필석, 공연예술 관객만족도에 관한 실증연구, 경성대학교 대학원 박사학위논문, 2008.

정제윤, 공연예술서비스의 고객만족과 재관람 의도에 영향을 미치는 요인에 관한 연구, 서울벤처대학원대학교 박사학위논문, 2012.

W. B. Dodds and K. B. Monroe, "The Effect of Brand and Price Information on Subjective Product Evaluations," in Advancesin Consumer Research, Vol.12, pp.85-90, 1985.

J. C. Sweeney and G. N. Soutar, "Consumer perceived value : the development of a multiitem scale," Journal of retailing, Vol.77, No.2, pp.203-220, 2001. crossref(new window)

J. N. Sheth, B. I. Newman, and B. L. Gross, "Why we buy what we buy: A theory of consumption Values," Journal of Business Research, Vol.22, pp.159-170, 1991. crossref(new window)

박은아, 공연예술 고객경험가치가 관계품질과 공연기관 충성도에 미치는 영향에 관한 연구, 세종대학교 대학원 박사학위논문, 2011.

A. Parasuraman and D. Grewal, "The Impact of Technology on the Quality-Value-Loyalty Chain : A research Agenda," Journal of the Academy of Marketing Science, Vol.28, No.1, pp.168-174, 2000. crossref(new window)

E. W. Anderson and M. W. Sullivan, "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Sciense, Vol.12, Spring, pp.125-143, 1993. crossref(new window)

박명숙, "음악 공연의 서비스 품질과 관계 품질간의 관계," 한국콘텐츠학회논문지, 제15권, 제5호, pp.89-90, 2015.

M. Hume and G. S. Mort, "The consequenceof appraisal emotion,service quality,perceived value and customer satisfaction on repurchase intent in the performing arts," Journal of Services Marketing, Vol.24, No.2, pp.170-182, 2010. crossref(new window)