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Advertisement Dissemination Scheme Using User Preferences in Mobile P2P Environments
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 Title & Authors
Advertisement Dissemination Scheme Using User Preferences in Mobile P2P Environments
Jeong, Jiwon; Lee, Suji; Yun, Jinkyoung; Lim, Jongtae; Shin, Jaeryong; Bok, Kyoungsoo; Yoo, Jaesoo;
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 Abstract
Recently, with the development of wireless communication technologies and mobile equipments, various studies on mobile P2P networks have been conducted. In this paper, we propose an advertisement dissemination method considering peer`s mobilities and preferences in mobile P2P networks. The proposed scheme generates a peer`s preference through the analysis of users` activities to disseminate advertisements with user preferences. To reduce duplicated advertising messages and improve reception ratio, the priority of advertisement re-dissemination is determined according to peer`s preferences, mobilities, and advertisement reception ratio. We improve the participation rate of the advertisement dissemination of mobile peers using the incentive mechanism in mobile P2P networks. To show the superiority of the proposed scheme, we compare it with the existing scheme in terms of the number of messages and accuracy.
 Keywords
Mobile P2P;Advertisement;Preference;Reception Ratio;Mobility;
 Language
Korean
 Cited by
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