도선재, 황장선, "TV광고의 모델 사용 유형에 대한 내용분석," 광고학연구, 제19권, 제5호, pp.49-74, 2008.
손영곤, "메타분석에 의한 국내 유명인 모델의 광고효과 연구 현황 및 개관," 한국광고홍보학보, 제16권, 제2호, pp.183-220, 2014.
W. J. McGuire, "Attitudes and Attitude Change," in L. Gardner & E. Aronson (Eds), Handbook of Social Psychology, pp.233-346, Random House, 1986.
H. H. Friedman and L. Friedman, "Endorsement effectiveness by product type," J. of Advertising Research, Vol.19, No.5, pp.63-71, 1979.
J. B. Freiden, "Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences," J. of Advertising Research, Vol.24, No.5, pp.33-41, Oct/Nov. 1984.
G. McCracken, "Who is the Celebrity Endorser? Cultural Foundations of the Endorsement process," J. of Consumer Research, Vol.16, No.3, pp.310-321, 1989.
M. A. Kamins, "Celebrity and Noncelebrity Advertising in a Two-sided Context," J. of Advertising Research, Vol.29, No.3, pp.34-42, June/July, 1989.
M. A. Kamins and K. Gupta, "Congruence between Spokesperson and Product Type: A Match-up Hypothesis Perspective," J. of Psychology and Marketing, Vol.11, No.6, pp.569-586, 1994.
B. D. Till and M. Busler, "The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs," J. of Advertising, Vol.29, No.3, pp.1-13, 2000.
송환웅, 여준상, "유명인 광고모델 중복출연이 소비자태도에 미치는 영향 : 적합성의 조절효과," 광고학연구, 제20권, 제6호, pp.205-221, 2009.
유재웅, 진용주, "유명 광고모델의 겹치기 광고출연 효과: 모델과 제품의 부합도가 광고태도, 브랜드태도에 미치는 영향," 광고학연구, 제23권, 제2호, pp.57-79, 2012.
D. W. White, L. Goddard, and N. Wilbur, "The Effects of Negative Information Transference in the Celebrity Endorsement Relationship," International J. of Retail & Distribution Management, Vol.37, No.4, pp.322-335, 2009.
J. Aaker, "Dimesion of Brand Personality," J. of Marketing Research, Vol.34, No.3, pp.347-356, Aug. 1997.
석현민, "광고의 사회.문화적 의미", 오늘의 문예비평, 제30권, pp.226-242, 1998.
http://biz.heraldcorp.com/view.php?ud= 2015021 7000770
J. Skowronski, D. E. Carlston, M. Lynda, and M. Crawford, "Spontaneous Trait Transference: Communicators Take on the Qualities They Describe in Others," J. of Personality and Social Psychology, Vol.74, pp.837-848, 1998.
D. E. Carlston and J. J. Skowronski, "Linking versus Thinking: Evidence for the Different Associative and Attributional Bases of Spontaneous Trait Transference and Spontaneous trait inference," J. of Personality and Social Psychology, Vol.86, No.6, pp.884-898, 2005.
R. D. Brown and J. N. Bassili, "Spontaneous Trait Associations and the Case of the Superstitious Banana," J. of Experimental Social Psychology, Vol.38, pp.87-92, 2002.
A. Arsena, D. H. Silvera, and M. Pandelaere, "Brand Trait Transference: When Celebrity Endorsers Acquire Brand Personality Traits," J. of Business Research, Vol.67, pp.1537-1543, 2014.
J. R. Zuwerink and P. G. Devine, "Attitude Importance and Resistance to Persuasion: It's Not Just the Thought that Counts," J. of Personality and Social Psychology, Vol.70, No.5, pp.931-944, 1996.