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An Empirical Study on Success Factors of Sharing Economy Service
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 Title & Authors
An Empirical Study on Success Factors of Sharing Economy Service
Kim, Hae-Joong; Park, Jong-woo; Jo, Dong-hyuk;
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 Abstract
Since financial crisis, sharing economy emerged as a result of economic stagnation, emerging environmental-friendly trend and increasing smartphone penetration, which led to reducing unnecessary consumption and increasing the practical usage of resources. This indicates the possibility that the sharing economy service will develop in this hyperconnectivity era in terms of increasing consumer utility. In this study, the author, therefore, empirically analyzed the factors that affect the continuous usage from the experience of service use and the causal relationship between the factors by regulating the success of sharing economy service as the continuous use after the acceptance of service. The findings demonstrated that the perceived value and network externality had a significant effect on both trust and satisfaction, and the perceived risk had a significant effect on trust. In addition, trust affected both satisfaction and continuous use intention significantly, and satisfaction also had a significant effect on continuous use intention. And the perceived value and risk, and network externality mediated trust and satisfaction, thereby having a significant effect on continuous use intention. Through this research, the author intends to provide an opportunity to enhance the competitiveness of sharing economy service under an uncertain business environment by way of identifying the success factors of the sharing economy service whose important is growing in recently years and the structural relationship between these factors.
 Keywords
Sharing Economy;Perceived Value;Perceived Risk;Network Effect;Trust;Satisfaction;Continuous Usage Intention;
 Language
Korean
 Cited by
 References
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