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The Impact of Art Gallery Visitors` Motivation and Perceived Quality of Experience on Satisfaction
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 Title & Authors
The Impact of Art Gallery Visitors` Motivation and Perceived Quality of Experience on Satisfaction
Park, Jowon;
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 Abstract
The present study attempted to explore the impact of art gallery visitors` motivation and perceived quality of experience on satisfaction. For this purpose surveys were conducted at art galleries. The factor analyses identified four dimensions (knowledge, leisure, yearn for culture and art, and relationship) of motivations and another four dimensions (esthetic/entertainment, education, escapist, and sense of belonging) of perceived quality of experience. Subsequently, regression analyses revealed the influence of motivations and perceived quality of experience on satisfaction. Based on the findings, managerial implications and suggestions for further studies were discussed.
 Keywords
Art Gallery;Motivation to Visit;Perceived Quality of Experience;Satisfaction;
 Language
Korean
 Cited by
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