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The Creativity Forecasting of Design Idea Sketches According to the Ambiguity of Visual Stimuli and Idea-Sharing Situations
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 Title & Authors
The Creativity Forecasting of Design Idea Sketches According to the Ambiguity of Visual Stimuli and Idea-Sharing Situations
Jang, Sun Hee;
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A decision tree analysis was performed by categorizing the idea sketches produced in the group environment into three different levels of visual stimuli ambiguity (vague, ambiguous, and definite) and two idea-sharing situations (before and after). We then examined the predicted values for the creativity of each group`s idea sketches, the factors that led to high creativity scores, and their standards. The results of the analyses indicated that the Resistance to Premature Closure, Originality, Elaboration, ness, and Similarity represented important predictors of the creativity of design idea sketches according to the level of ambiguity of the visual stimuli used and whether ideas were shared or not. The group presented with vague stimuli after sharing ideas scored the highest predicted creativity value and the group presented with definite stimuli after sharing ideas scored the lowest predicted creativity value.
Visual Stimuli;Ambiguity;Design Idea Generation;Creativity;Decision Tree Analysis;
 Cited by
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