Martinez, Eva, Teresa Montaner, and Jose M. Pina, "Brand extension feedback: The role of advertising," Journal of Business Research, Vol.62, No.3, pp.305-313, 2009.
Martinez, Eva and Jose M. Pina,"Modeling the brand extensions' influence on brand image," Journal of Business Research, Vol.62, No.1, pp.50-60, 2009.
Kirmani, Amna, Sanjay Sood, and Sheri Bridges, "The Ownership Effect in Consumer Responses to Brand Line Stretches," Journal of Marketing, Vol.63(Jan), pp.88-101, 1999.
안광호, 한상만, 전성률, 전략적 브랜드관리: 이론과 응용, 학현사, 2013.
Keller, Kevin Lane, and David A. Aaker, "The Effect of Sequential Introduction of Brand Extensions," Journal of Marketing Research, Vol.29(Feb), pp.1-22, 1992.
Tait, Bruce, Do Gaps in Marketing Theory Make New Brands Fail?," AdMap, Vol.36, No.6, pp.40-43, 2001.
Daniel A. Sheinin, "The Effects of Experience with Brand Extensions on Parent. Brand Knowledge," Journal of Business Research, Vol.49, No.1, pp.47-55, 2000.
Gibson, Richard, "The End of the Line? Overkill on Extensions," in Wall Street Journal, June 18, B1. 1990.
Loken, Barbara, and Deborah Roedder John, "Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?," Journal of Marketing, Vol.57(Jul), pp.71-84, 1993.
Volckner, Franziska, Henrik Sattler, and Gwen Kaufmann, "Image Feedback Effects of Brand Extensions: Evidence from a Longitudinal Field Study," Marketing Letters, Vol.19, No.2, pp.109-124, 2008.
Pina, Jose M., Eva Martinez, Leslie de Chernatony, and Susan Drury, "The Effect of Service Brand Extensions on Corporate Image: An Empirical Model," European Journal of Marketing, Vol.40, No.1/2, pp.174-197, 2006.
Peter M. Kort, Jonathan P. Caulkinsc, Richard F. Hartl, and Gustav Feichtingere, "Brand Image and Brand Dilution in The Fashion Industry," Automatica, Vol.42(Aug), pp.1363-1370, 2006.
최정선, 전중옥, "보문: 뷰티브랜드 확장상황에서 희석효과: 전형성에 기초한 브랜드 확장 시 모브랜드의 지식이 전이 되었는가?," 한국의류학회지, 제35권, 제1호, pp.63-76, 2011.
김문섭, 정연승, "혁신제품의 브랜드확장이 모브랜드 및 기업브랜드에 미치는 피드백효과," 대한경영학회지, 제23권, 제6호, pp.2973-2994, 2010.
이선희, 백상기, 장병희, 윤해진, 문성철, "지상파채널의 브랜드 확장이 모 브랜드 평가에 미치는 영향," 한국언론정보학보, 제61권, pp.28-51, 2013.
박성준, 김건하, 한웅희, "모바일 서비스에서 브랜드 확장이 모 브랜드에 미치는 영향," 한국콘텐츠학회논문지, 제15권, 제1호, pp.399-417, 2015.
김기석, 신봉섭, "모브랜드 제품-확장브랜드 제품간 유사성이 확장제품평가에 미치는 영향: 프랜차이즈 브랜드를 중심으로," 한국콘텐츠학회논문지, 제11권, 제11호, pp.378-389, 2011.
Gurhan-Canli, Zeynep, and Durairaj Maheswaran, "The Effects of Extensions on Brand Name Dilution and Enhancement," Journal of Marketing Research, Vol.35(Nov), pp.464-473, 1998.
Czellar, Sandor, "Consumer Attitude Toward Brand Extensions: An Integrative Model And Research Propositions," International Journal of Research in Marketing, Vol.20(Mar), pp.97-115, 2003.
Dwivedi, Abhishek, and Bill Merrilees, "Brand Extension Feedback Effects: An Asian Branding Perspective," Asia Pacific Journal of Marketing and Logistics, Vol.25, No.2, pp.321-340, 2013.
J. Shao, J. Zhang, and K. Chen, "Research on Brand Extension Feedback Effects Based on Customer Equity," South African Journal of Business Management, Vol.46(Mar), pp.97-105, 2014.
Balachander, Subramanian, and Sanjoy Ghose, "Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions," Journal of Marketing, Vol.67(Jan), pp.4-13, 2003.
Morrin, Maureen, "The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes," Journal of Marketing Research, Vol.36(Nov), pp.517-525, 1999.
Thorbjornsen, Helge, "Brand Extensions: Brand Concept Congruency and Feedback Effects Revisited," Journal of Product & Brand Management, Vol.14, No.4, pp.250-257, 2005.
Vicki R. Lane and Robert Jacobson, "The Reciprocal Impact of Brand Leveraging: Feedback Effects From Brand Extension Evaluation To Brand Evaluation," Marketing Letters, Vol.8, No.3, pp.261-271, 1997.
Zimmer, Mary R., and Subodh Bhat, "The Reciprocal Effects of Extension Quality And Fit on Parent Brand Attitude," Journal of Product & Brand Management, Vol.13, No.1, pp.37-46, 2004.
Swaminathan, Vanitha, Richard J. Fox, and Srinivas K. Reddy, "The Impact of Brand Extension Introduction on Choice," Journal of Marketing, Vol.65(October), pp.1-15, 2001.
K. J. Chen and C. M. Liu, "Positive Brand Extension Trial And Choice of Parent Brand," Journal of Product & Brand Management, Vol.13, No.1, pp.25-36, 2004.
Park, C. Whan, Sung Youl Jun, and Allan D. Shocker, "Composite Branding Alliances: An Investigation of Extension And Feedback Effects," Journal of Marketing Research, Vol.33(Nov), pp.453-466, 1996.
Ahluwalia, Rohini, and Zeynep Gürhan Canli, "The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Vol.27(Dec), pp.371-381, 2000.
허종호, "선행 브랜드 확장의 성패에 뒤이은 대응 브랜드 확장의 성패가 모브랜드에 미치는 반향효과," 광고학연구, 제22권, 제1호, pp.217-231, 2011.
Martinez, Eva and Jose M. Pina, "The negative impact of brand extensions on parent brand image," Journal of Product & Brand Management, Vol.12, No.7, pp.432-448, 2003.
John, Deborah Roedder, Barbara Loken, and Christopher Joiner, "The Negative Impact of Extensions: Can Flagship Products Be Diluted?," Journal of Marketing, Vol.62(Jan), pp.19-32, 1998.
Sandra J. Milberg, C. Whan Park, and Michael S. McCarthy, "Managing negative feedback effects associated with brand extensions: The impact of alternative branding strategies," Journal of Consumer Psychology, Vol.6, No.2, pp.119-140, 1997.
Jean B. Romeo, "The Effect of Negative Information on the Evaluations of Brand Extensions and the Family Brand," in NA - Advances in Consumer Research, Vol.18, eds. Rebecca H. Holman and Michael R. Solomon, Provo, UT: Association for Consumer Research, pp.399-406, 1991.
Sood, Sanjay, and Kevin Lane Keller, "The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution," Journal of Marketing Research, Vol.49(Jun), pp.373-382, 2012.
S. Y. Jun, Tridib Mazumdar, and S. P. Raj, "Effects of Technological Hierarchy on Brand Extension Evaluations," Journal of Business Research, Vol.46(Sep), pp.31-43, 1999.
허종호, 이수, "확장제품의 성패가 모브랜드에 미치는 반향효과," 대한경영학회지, 제24권, 제1호, pp.307-321, 2011.
이명천, 신동우, 김정현, "브랜드확장이 모브랜드 평가에 미치는 영향," 광고연구, 제91권, pp.212-239, 2011.
양윤주, "브랜드 확장 시 브랜드 희석효과를 조절하는 변수들의 역할에 관한 연구," 마케팅연구, 제18권, 제4호, pp.99-122, 2003.
Ng, Sharon, "Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality," Journal of Marketing Research, Vol.47(Feb), pp.186-198, 2010.
John W. Payne, James R. Bettman, and Eric J. Johnson, "Behavioral Decision Research: A Constructive Processing Perspective," Annual Review of Psychology, Vol.43, No.1, pp.87-131, 1991.
Frank R. Kardes, Consumer Behavior and Managerial Decision Making, 2nd, Pretice Hall, 2002.
James L. Oakley, Adam Duhachek, Subramanian Balachander, and S. Sriram, "Order of Entry and The Moderating Role of Comparison Brands in Brand Extension Evaluation," Journal of Consumer Research, Vol.34(Feb), pp.706-712, 2008.
Jacoby, Jacob, Jerry C. Olson, and Rafael A. Haddock, "Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality," Journal of Applied Psychology, Vol.55, No.6, pp.570-579, 1971.
Paul M. Herr, Frank R. Kardes, and John Kim, "Effects of Word-of-Mouth and ProductAttribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Vol.17(Mar), pp.454-462, 1991.
Tversky, Amos, "Features of Similarity," Psychological Review, Vol.84, No.4, pp.327-352, 1977.
Kumar, Piyush, "Brand counterextensions: The Impact of Brand Extension Success Versus Failure," Journal of Marketing Research, Vol.42(May), pp.183-194, 2005.
Vicki R. Lane, "The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions," Journal of Marketing, Vol.64(Apr), pp.80-91, 2000.