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Entertainment Agencies' Role in the Development of the Drama Production Industry
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 Title & Authors
Entertainment Agencies' Role in the Development of the Drama Production Industry
Rho, Dong-Ryul;
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 Abstract
The latest development of the Korean drama production industry has been accompanied by the steep rise in the number of players and the contraction of the advertizing market, which have combined to intensify the competition severely. Then, China happened. Entertainment agencies' logical strategic choice to maximize production revenue potential was to secure A-list actors who can sell, pushing up their prices, that process has continued to even compromise the health of the production industry as well as the agencies' financial integrity. The drama production industry, including entertainment agencies, should shift the strategic focus from simple production revenue generation to profit maximization through diversifying revenue sources like securing IP rights.
 Keywords
Drama Production Industry;Entertainment Agency;A-list Actor;Tipping;
 Language
Korean
 Cited by
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