Advanced SearchSearch Tips
Entertainment Agencies` Role in the Development of the Drama Production Industry
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Entertainment Agencies` Role in the Development of the Drama Production Industry
Rho, Dong-Ryul;
  PDF(new window)
The latest development of the Korean drama production industry has been accompanied by the steep rise in the number of players and the contraction of the advertizing market, which have combined to intensify the competition severely. Then, China happened. Entertainment agencies` logical strategic choice to maximize production revenue potential was to secure A-list actors who can sell, pushing up their prices, that process has continued to even compromise the health of the production industry as well as the agencies` financial integrity. The drama production industry, including entertainment agencies, should shift the strategic focus from simple production revenue generation to profit maximization through diversifying revenue sources like securing IP rights.
Drama Production Industry;Entertainment Agency;A-list Actor;Tipping;
 Cited by
F. Machlup, The Economics of Information and Human Capital, Princeton University Press, 1984.

노동렬, 장용호, "드라마산업의 수직적 해체와 생산요소시장의 부상과정," 방송문화연구, 제20권, 제1호, pp.155-187, 2008.

M. Piore and C. Sabel, The Second Industrial Divide, NY: Basic Books, 1984.

M. Piore, "Coporate Reform in America and the Challenge to Economic Theory," Paper presented to the Industrial Relations Seminar, MIT, 1987(2).

노동렬, 장용호, "드라마산업의 수직적 해체와 생산요소시장의 부상," 방송문화연구, 제20권, 제1호, pp.155-187, 2008.

R. J. DeFellippi and M. B. Arthur, "Paradox in project-based enterprise: The Case of Film Making," California Management Review, Vol.40, pp.125-139, 1998. crossref(new window)

소민재, 프로젝트기반조직의 경쟁력: 한국영화산업을 대상으로, 고려대학교 석사학위논문, 2002.

P. Selznick, Leadership in administration: A sociological interpretation, Berkeley: University of California Press, 1957.

R. E. Caves, Creative Industry: Contracts between Art and Commerce, Cambridge, Mass: Harvard University Press, 2000.

M. Kremer, "The O-Rings theory of economic development," Quarterly Journal of Economics, Vol.108, pp.551-575, 1993. crossref(new window)

삼성경제연구소, 복잡성 과학의 이해와 적용, 서울: 삼성경제연구소, 1997.

M. Gell-Mann, The Quark and the Jaguar: Adventures in the Simple and Complex, reprint ed. NY: Owl Books, 1995.

윤영수, 채승병, 복잡계 이론, 서울: 삼성경제연구소, 2009.

W. B. Arthur, "Complexity and the Economy," Science, Vol.284, pp.107-109, 1999. crossref(new window)

P. A. Corning, "The Re-Emergence of Emergence: A Venerable Concept in Search of a Theory," Complexity, Vol.7, pp.18-30, 2002.

S. Yoshinori, 複雜經濟學入門, ダイヤモンド社, 임채정 외 기술과 진화의 경제학연구회 역, 왜 복잡계 경제학인가: 지식의 패러다임 대전환, 서울:푸른길, 1999.