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The Impact of Structural and Relational Social Capital on SNS User Satisfaction and Continuous Information Sharing Intention
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 Title & Authors
The Impact of Structural and Relational Social Capital on SNS User Satisfaction and Continuous Information Sharing Intention
Kim, Yoo-Jung;
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This study is to identify how social capital is accumulated and used in SNS space, furthermore, is to examine the impact of structural and relational social capital on SNS user satisfaction, and continuous intention of information sharing. The empirical test showed that social interaction ties have a significant and positive impact on relational social capital(trust in SNS site, trust in SNS user, reciprocity). In addition, it was proven that trust in SNS site played a critical role in satisfying SNS user whereas trust in user and reciprocity was not related to SNS user satisfaction. Finally, trust in SNS site and reciprocity were proven to be key determinants of continuous information sharing intention, whereas trust in user was not related to continuous information sharing intention.
Structural social capital;Relational social capital;SNS user satisfaction;Continuous information sharing intention;
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