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The Influence of customer orientation on the Social Welfare Hall workers of internal marketing
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 Title & Authors
The Influence of customer orientation on the Social Welfare Hall workers of internal marketing
Cho, Woo-Hong;
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 Abstract
This study aims to present suggestions on the causes and effects between internal marketing and customer-oriented trends of social welfare halls based on the issue that internal marketing should be activated based on previous studies on the relationship between internal marketing and customer-oriented trends. For this purpose, as a result of analysing the research hypothesis through a questionnaire, this study has meaning in that it supported the results of previous studies on internal marketing and customer-oriented trends as theoretical suggestions and analysed the relationship between internal marketing and customer-oriented trends. It was politically suggested and emphasized that internal marketing is needed in social welfare halls and to encourage social welfare workers to be customer-oriented, components of internal marketing should be established in an organic and systematic manner.
 Keywords
Internal Marketing;Customer Orientation;Management Support;Education and Training;Empowerment;
 Language
Korean
 Cited by
 References
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