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A Study on the factor influencing to smartphone adoption in digital era: Focused on foreign students in Korea
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 Title & Authors
A Study on the factor influencing to smartphone adoption in digital era: Focused on foreign students in Korea
Nam, Chong-Hoon;
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This study focused on smartphone adoption of foreign students who are studying in Korea in digital media era. Smartphone is not only new media but also social media. Based on former research, factor for smartphone adoption of foreign students will be analyzed. Based on TAM theory technological attribute, individual attribute and social attribute were taken out as independent variables. Perceived ease of use and perceived usefulness are applied as mediator variables. In conclusion, some hypotheses for example service quality and individual attribute are rejected as variables which influence positively to mediator variable perceived easy of use. For the next research more various variables and nationwide sampling will be needed.
Smartphone;Foreign student;Perceived easy of use;Perceived usefulness;Intention to use;
 Cited by
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