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Expression of image contents based on property of digital signage - Focuses on the Digital Signage in Public Transport
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 Title & Authors
Expression of image contents based on property of digital signage - Focuses on the Digital Signage in Public Transport
Kong, Soo-Kyung;
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TV display which existed only in house started to show up out of house around us and now it found naturally its place in everywhere like street, bus, subway and elevator. It is called digital signage which showed up through digitalization of sign, that is, sign board and bulletin board. The distinction of digital sign from existing signs is that the latter one should go through physical process like removal after installation every time its contents are changed but the former one can produce its various outputs flexibly once it is installed. Also existing sign may be static image or 2 or 3 pieces of image to express simple motion while digital sign can contain multi media contents luxurious in design and motion. This paper confined the range of contents in digital signage in bus and subway. It needs to analyze characteristics of mass transportation-people of use, consumer by place and time, accommodation environment for consumer etc and arrange planned contents along with time and place. Developments of dedicated contents suitable to those digital signages will harmonize with place and time and promote the realm of digital signage which provides variety of experience to consumer and with which communication is possible and which is distinctive. Furthermore we may expect the birth of smart signage as a new media, in which fun and art are combined.
Network;Digital Signage;Interaction;Place;Public Transportation;Time;
 Cited by

Nakamura Ichia, Ishido Nanako, Han SeokJoo, "Revolution of Digital Signage", Communication Books, 2010

SeungChul Yoo, "Maketing of Digital Signage", POP Sign, 2011

HonYeol, Kim, "Digital Signage, Reconstruction of Space and Circulation of Desire" Information Science Society, Vol.30, No.4 pp.29-33, 2012

KyungIl Doo, ChiKwun Choi, "A Study on the Use of Digital Signage as a Communication Marketing Strategy" Journal of Korea Design Knowledge, Vol. 23, 2012.9, pp.64-75, Sep 2012

Hyun Park, JongWoo Chun, "Media and Advertising Effects of Digital Signage: A Focus on Consumers Psychological Tendency and Media Locations", Korea Academy of OOH Advertising, Vol.10, No.2, pp.105-133, 2014

Sang-cheal Kim, Kwang-Ho Kim, "A Comparative Study on the Graphics Usage by Terrestrial Broadcasters TV News - Focusing on the Evening Main News of KBS, MBC, and SBS", Jornal of Digital Contents Socienty Vol.16 No.3, pp397-406, June 2015 crossref(new window)