JOURNAL BROWSE
Search
Advanced SearchSearch Tips
A Study on the Promotion of the Characters in the Local Governments, Japan
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
A Study on the Promotion of the Characters in the Local Governments, Japan
Lee, Hwa-ja; Kim, Gun;
  PDF(new window)
 Abstract
Since South Korean government pushed ahead with decentralization system in 1990s, each local government has developed `local government`s character` so that communication between local residents and between local government and residents could be going well for rural solidarity. Local governments have designed their sole symbolic characters, applied the characters to local specialities and tourist goods, and used the designed characters for the promotion of area. There is no difference between South Korea and Japan in the function of local government`s character as above-mentioned details. However, `Yuru-chara` characters which are designed by local governments in Japan are rising dramatically in the field of Japanese major characters. `Yuru-chara` characters` name awareness is expanded to the entire area of Japan as well as the designed area. A remarkable difference in how to promote character rather than character design caused such a successful outcome. The local governments in Japan carried out a promotion for local residents in various, friendly, and active ways, utilized local government`s character as a way to publicize the image of area, and turned the character into products to bring additional effects. In the above process, there was a remarkable difference between Japan and South Korea. The purpose of this study was to research detail data related to the characters of the local governments in Japan, to analyze the promotion of the characters, and to suggest a strategy for promoting the characters of the local governments in South Korea.
 Keywords
Yuru-chara;local government`s character;the promotion of the characters;Hikonyan;
 Language
Korean
 Cited by
 References
1.
Tsuchiya Shintaro, "Character Business", translated by Kim Hyeong-seok, Munjisa, 2001

2.
Yoon Chang-sook, Kim Yeon-seob, "The Theory of Promotional Cartoons", published by Publication Mannam, 2008

3.
Yoon Ki-heon, Jeong Eui-tae, "Issues and Effetive Application of Sample the Characters by the Local government", Design Forum of Korea, Vol.21, 2008, pp.7-17.

4.
Lee Seon-young, Lee Seung-jin, "A Study on Application Strategies of Characters by local Governments", Animation Study of Korea, Vol.10. No.2, 2014, pp.260-272.

5.
みうらじゅん, "ゆるキャラグランプリ2012-2013公式ランキングBOOK", 扶桑社MOOK, 2012

6.
山下和彦, "成功するキャラクターデザインの法則", パイインターナショナル, 2010

7.
ご地役キャラクター図鑑製作委員會, "日本全國ご地役キャラクター図鑑", 新紀元社, 2009

8.
犬山秋彦, 杉元政光, "ゆるキャラ論"、VOYAGER(ボイシャ゛ー), 2012

9.
熊本縣, "コミック クマモン", 朝日新聞出版, 2014

10.
熊本縣, "熊本縣營業部張クマモン", TAKE SHOBO, 2012

11.
みうらじゅん, "みうらじゅんの全國ゆるキラャ(R)かるた", GENTOSHA EDUCATION, 2011

12.
Japan Wikipedia http://ja.wikipedia.org/wiki/

13.
一般社団法人日本ご当地キャラクター協會: http://kigurumisummit.org

14.
Akashi site map: http://www.city.akashi.lg.jp

15.
Gunmken site map: http://www.pref.gunma.jp

16.
'Nishiko-kun' site map: http://www.pref.gunma.jp/01/b2110040.html

17.
'Hikonyan' site map: http://hikone-hikonyan.jp/

18.
'Kumamon'site map: http://kumamon-official.jp/

19.
南箕輪村 'Mak-kun'site map: :http://www.vill.minamiminowa.nagano.jp/kanko/index.html  

20.
Yuru-chara grand prize 2012: http://yurugp.jp/

21.
'Barysan'site map: http://www.barysan.net

22.
Fresheye Wikipedia: http://wkp.fresheye.com/wikipedia/

23.
'Choruru' site map: http://www.pref.yamaguchi.lg.jp/cms/a16200/choruru/profile.html

24.
Osaka City site map: http://www.city.osaka.lg.jp/

25.
Tokyo City site map:: http://www.city.nerima.tokyo.jp/annai/animesangyo/oshirase/character.html

26.
池田市'Fukumaru' site map : http://www.city.ikeda.osaka.jp/etc/fukumaru/profile.html

27.
たき坊 が八王子市公認ゆるキャラに-市内外のイベントでも活躍,. 八王子経済新聞 2012.3.30./http://hachioji.keizai.biz/headline/1092/

28.
'Takinomichi yuzuru' site map: http://www.city.minoh.lg.jp/extra.html

29.
Nikkei Newspaper: http://www.nikkei.com/article/

30.
Gotouchi character information bureau: http://yuru-chara.jp/prof-t38.html

31.
"ゆるキャラまつりin彦根- キグるミさみっと2012-": http://yuru-chara.jp/hikone2012/

32.
A train station at Hikone street - the whole country site map: http://machinoeki.info/

33.
Yuru-chara Passport: http://gotouchi-passport.jp/character/

34.
Article on local government's characters extracted from a newspaper : http://www.gnnews.co.kr/