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Affecting factors of learner`s attitude and intention to use of SNS in college education
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 Title & Authors
Affecting factors of learner`s attitude and intention to use of SNS in college education
Jun, Byoungho;
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 Abstract
SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner`s attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner`s attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner`s attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.
 Keywords
Social Network Service(SNS);College Education;Learner`s Attitude;Intention to Use;
 Language
Korean
 Cited by
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