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Strengths, Weaknesses, Opportunities, and Threats Analysis of Korea Construction Companies in the Vietnam Market
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 Title & Authors
Strengths, Weaknesses, Opportunities, and Threats Analysis of Korea Construction Companies in the Vietnam Market
Kim, Hwa-Rang; Jang, Hyoun-Seung;
 
 Abstract
SWOT model was used to develop strategies for the Korean construction firms in entering the construction market in Vietnam. Literature review, interview survey, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 11 strategies were produced: three from SO(Strengths-Opportunities), ST(Strengths-Threats) and WT(Weaknesses-Threats) respectively, and two from WO(Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the construction market in Vietnam.
 Keywords
Vietnam;SWOT;Construction Market;Advancement Strategy;
 Language
Korean
 Cited by
1.
국내 건설기업의 인도네시아 건설시장 진출전략,김화랑;옥종호;장현승;

대한건축학회논문집:구조계, 2016. vol.32. 4, pp.11-22 crossref(new window)
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