JOURNAL BROWSE
Search
Advanced SearchSearch Tips
A Study on Design Preference for the Sales Spaces of Duty-Free Shops by the Examination of Image Evaluation - Cases of Duty-Free Shops in Jeju Special Self-governing Province -
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Architectural research
  • Volume 12, Issue 2,  2010, pp.53-62
  • Publisher : Architectural Institute of Korea
  • DOI : 10.5659/AIKAR.2010.12.2.53
 Title & Authors
A Study on Design Preference for the Sales Spaces of Duty-Free Shops by the Examination of Image Evaluation - Cases of Duty-Free Shops in Jeju Special Self-governing Province -
Moon, Jung-Eun; Kim, Bong-Ae;
  PDF(new window)
 Abstract
The purpose of this study is to examine design preferences for the sales spaces of duty-free shops (DFSs) by conducting image evaluations. The results will help improve quality by influencing designs for the construction, extension or remodeling of these shops. An image measurement method, the semantic differential method, was used to measure cognitive structure using photos of shops. Photos were collected of the DFS at Jeju Island, as well as photos of brand stores designed by architects. Two sets of 16 photos (32 different photos in all) were selected according to photo classification standards and design concepts, both decided by reviewing previous studies and related materials. The evaluation and survey were done by two sets of subjects: sales employees, who have experience and special knowledge of the evaluation of sales space; and students majoring in architecture. To strengthen the evaluation results, I conducted a preliminary survey and a main survey, verifying and complementing findings. 116 surveys were conducted, of which 14 were of poor quality and rejected, leaving and 102 to be analyzed. The collected surveys were statistically analyzed, using SPSS 12.0 for Windows. Reliability, image profile, factor and multi-dimensional scaling analyses were conducted. As a result, image evaluation structure and characteristics were obtained for sales spaces of DFSs, confirming the difference between them and other spaces.
 Keywords
Duty-free Shops in Jeju;Sales Space;Image Evaluation;Profile Analysis;Factor Analysis;
 Language
English
 Cited by
1.
고강도 콘크리트를 사용한 철근콘크리트 외부 보-기둥 접합부의 거동 평가,이범식;김경덕;김상우;김길희;이정윤;

한국구조물진단유지관리공학회 논문집, 2014. vol.18. 6, pp.72-81 crossref(new window)
 References
1.
Kang, So Yeon (2006) A Study on the Characteristics of Brand Image and Design Expression Trend of Flagship Store. Doctoral thesis, Major in Interior Architecture, Department of Architectural Engineering, Graduated School of Hong Ik University: 3-4.

2.
Moon, Jung-Eun and Kim, Bong-Ae (2009) "A Study on the Selling Space Composition Types of the Installation floor of Duty-Free Shops in Korea." Journal of Asian Regional Association for Home Economics, Vol. 16: 47-62. (In this study, "sales space" is understood as essential space in terms of architectural planning, spatial organization and business management; it includes spaces for product sales, consumer path, convenience services, cultural spaces and others that pursue to attract visitors and accommodate acts that affect product sales.)

3.
Osgood, C.E., Suci, G. J., Tannenbaum, P. H. (1957) The Measurement of Meaning, Urbana, Ill.: University of Illinois Press.

4.
Hattori Mineki, Nagai Masatake, Umehara Kanae, Aksaki Kakuya (1991) "Study on evaluation system of interior space: Part-1-3." Summaries of technical papers of Annual Meeting Architectural Institute of Japan, Architectural planning and design rural planning: 65-70.

5.
Choi, Sang Hun and Lee, Hyun Ju (1998) "An Analytical Study on the Types of Interior Design Image and Consisting Elements in the Hotel Lobby Space." Journal of the Architectural Institute of Korea, Planning & Design, 14 (3), Architectural Institute of Korea: 3-10.

6.
Lee, Kyoo Hwang and Lim, Che Zinn (2008) "A Study on the Extraction Structures of Gallery Environment Affecting Viewing Behavior in Art Museums -Focusing on Phychological Experiments Applied to the Repertory Grid Development Method." Journal of the Architectural Institute of Korea, Planning & Design, 24 (9), Architectural Institute of Korea: 113-121.

7.
Jung, Soo Hyeon (1999) A study on the Type of Interior Design Image and Consisting Elements in the Department Store - Focused on the First Floor of Department Store. Master Thesis, Graduated School of Construction Engineering, Chung an University, Republic of Korea: 54-109.

8.
Toyohiko, Iwashita (1983) SD image measurement method -Its understanding and implementation guidance. Kawashima Bookstore: 106-130.

9.
Joyce Vielhauer Kasmar (1970) "The Development of a Usable Lexicon of Environmental Descriptors." Journal of Environmental and Behavior, 2 (2): 153-169. crossref(new window)

10.
Lee, Yeon-sook (1984) "Examination of Factor Structure of Environmental Terms that Assesses Pleasantness of Residential Environment." Journal of Korean Home Economics Association, Vol. 58('84.09), Korean Home Economics Association: 99-109.

11.
Yu, Eun Mi (2008) "A Study on the Image Words Evaluation of Space Design." Journal of the Architectural Institute of Korea, Planning & Design, 24 (12), Architectural Institute of Korea: 123-130.

12.
U. Neisser (1978) co-translated by Takashi Kozaki.Akira Murase (1997) Cognition and Reality. Science Co. Ltd.: 20-21.

13.
Shimizu Takayuki (1997) The Concept of Schemata and an Analysis of General Tendency of Evaluation: The relation between schemata and evaluation of restfulness of Interior Space. Master Thesis, Department of Built Environment, Tokyo Institute of Technology: 16-43.

14.
Moon, Jung Eun, Kawano Eriko and Ohno Ryuzo (2007) "The Relationship between Schemata and Evaluation Residential Interior space 1-2." Summaries of technical papers of Annual meeting Architectural Institute of Japan 2007, Architectural Institute of Japan: 983-986.

15.
Seo, Jong Ho and Choi Sang Hun (1996) "A Study on the Preference for the Components of the Department Store Interior Design Image - Focusing on Women Customers Resident in Seoul." Journal of the Korean Institute of Interior Design 9, Korean Institute of Interior Design: 3-9.

16.
Choi, Sang Hun and Jung, Young Ho (2002) "A Study on the Characteristics of Interior Design Image Types and Space Components of Women's Wear Part in the Department Store - Focusing on the City Department Stores in Seoul Area." Journal of the Korean Institute of Interior Design 35, Korean Institute of Interior Design: 86-92.

17.
Lee, Dong Gi (2002) A study on the Interior Traits by User Group of Department Store - With Priority Given to Preference of User Groups. Master Thesis, KonKuk University: 56-84.

18.
Lee, Hye Jin, Seo, Hee Sook, and Lee, Sang Hong (2007) "A Study on the Interior Image Analysis of Large-scale Discount Store - Focused on the Interior Composition Elements." Journal of the Architectural Institute of Korea, Planning & Design, 23 (2), Architectural Institute of Korea: 47-54.