JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Convergence Study of The Effects of Nurses' Perceived Nursing Organization Culture and on Their Customer Orientation
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Journal of Digital Convergence
  • Volume 13, Issue 11,  2015, pp.303-311
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2015.13.11.303
 Title & Authors
Convergence Study of The Effects of Nurses' Perceived Nursing Organization Culture and on Their Customer Orientation
Lee, Min-Jeong; Han, Jin-Sook; Jang, Young-Mi;
  PDF(new window)
 Abstract
The aim of this study was to identify the effect of organization culture perceived by nurses on the customer orientation. The participants in this were 442 nurses and data were collected from October 1 to 15, 2014. Data was analyzed using SPSS 21.0 programs. The nursing organizational culture positively correlated with nurses' customer orientation. The amount of customer orientation had interrelation with relationship orientated culture, rank orientated and task orientated culture, in charge nurse, and non-shift work as a working type in nursing organizational culture were significant variables which allowed to expect customer orientation. Therefore, hospital managers should put efforts to develop nursing organizational culture filled with internal members in order to improve nurses' customer orientation.
 Keywords
medical services;Job satisfaction;nursing organization culture;customer orientated;convergence;
 Language
Korean
 Cited by
 References
1.
Y. K. Ko, S. Y. Yu, K. H. Kang. Organizational culture and organizational support as factors affecting the innovative behaviors of general hospital nurses. The Journal of Korean Nursing Administration Academic Society, Vol. 21 No. 2, pp. 223-231. 2015. crossref(new window)

2.
J. Y. Yoo, J. H. Lee. Complex impact of patient safety and medical quality on hospital management activities due to healthcare accreditation adoption. Journal of Digital Convergence, Vol. 13, No. 7, pp. 283-292, 2015.

3.
S. J. Han, A study on the relationship between nursing organizational culture and organizational performance, The Journal of Korean Nursing Administration Academic Society. Vol. 3, No. 8, pp. 441-456, 2002.

4.
T. E. Deal, & A. A. Kennedy, Corporate culture, the rites and rituals of corporate life, Massachusetts, Addison-Wesley Publishing, 1982.

5.
E. H. Schein, Organizational culture and leader-ship, San Francisco, Jossey-Bass Publishers. 1995.

6.
L. Smircich, Concept of culture and organizational analysis, Administrative Science Quarterly, Vol. 28, No. 3, pp. 339-358, 1993.

7.
M. R. Jung, The effects of perceived organizational culture and job satisfaction of nurses on their customer orientation, Unpublished master's thesis, Gyeongsang National University, Jinju, 2008.

8.
A. Parasuraman, L. L Berry, & V. A. Zeithaml, Perceived service quality as a customer based perf ormance measure: an empirical examination of organizational barriers using an extended service quality model, Human Resource Management. Vol, 30, pp. 335-364, 1991. crossref(new window)

9.
M. Y. Kim, E. S. Do. Comparison of internal marketing, job satisfaction and customer orientation of nurses by size of medical care institution; small-medium hospitals and general hospitals. The Journal of Korean Nursing Administration Academic Society. Vol. 18 No. 1, pp. 56-66, 2012. crossref(new window)

10.
S. H. Park,Study on the effects of hospital staff's perception of the internal service quality on job satisfaction and customer orientation : focused on a general hospital, Yonsei University, 2009.

11.
S. Y. Ahn. The effect of strategy orientation on performance in general hospital. Journal of Digital Convergence. Vol. 12 No. 3, 309-316, 2014.

12.
J. Choi., & N. S. Ha, The Effects of Clinical Nurse's internal marketing on job satisfaction, turnover intention, and customer orientation, The Journal of Korean Nursing Administration Academic Society. Vol.13 No.2, pp. 231-241, 2007.

13.
Y. J. Lee, S. H. Kim, T. W. Lee, Effects of job characteristics, organizational culture on job satisfaction and turnover intention in public institution nurses, The Journal of Korean Nursing Administration Academic Society, Vol. 21, No. 4, pp. 354-365. 2015. crossref(new window)

14.
L. A. Schlesinger., & Z. Jeffrey, Job satisfaction, service capability and customer satisfaction: an examination of linkage and management implication, Human Resource Planning. Vol. 14, No. 2, pp. 141-149, 1991.

15.
E. J. Lee, J. U. Han., & M. Y. Kim, Effects of the organizational culture on the job satisfaction and organization commitment, Journal of Korean Academy of Nursing, Vol. 14. No. 1, pp. 5-12. 2008. crossref(new window)

16.
B. S. Yun, Influence of nurse's organizational culture types on organizational citizenship bea aviors of hospital nurses, Sungkyunkwan University, 2013.

17.
E. H. Kim, The effect of hospitals' internal marketing on nurses' customer orientation, Chon buk University, 2011.

18.
E. A. Lee, Influence of internal marketing perce ption, empowerment, and job satisfaction on customer orientation of clinical nurses, Gachon Univsity, 2012.

19.
S. O. Yu, S. Y. Lee, S. O. Han, N. S. Jang, Y. O. Kim, J. Y. Hu, & Y. H. Yom, Empowerment, performance and job satisfaction perceived by hos pital Nurses, The Journal of Korean Nursing Administration Academic Society, Vol. 12, No. 3, pp. 406-414, 1996.

20.
J. H. Chun, J. H. Lee, J. Y. Yoo. The Effect of Organizational Culture Types on Organizational Commitment and Organizational Citizenship Behavior in Small and Medium Hospitals. Journal of Digital Convergence, Vol. 11 No. 7, pp. 289-296, 2013. crossref(new window)

21.
H. S. Kim, K. H. Kang. Influence of types of leadership and organizational culture on innovative behavior of professional staff of a general hospital. The Journal of Korean Nursing Administration Academic Society, Vol. 21 No. 4, pp. 447-456. 2015. crossref(new window)