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Effect of movie on viewer`s political and social recognition
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  • Journal title : Journal of Digital Convergence
  • Volume 13, Issue 11,  2015, pp.365-371
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2015.13.11.365
 Title & Authors
Effect of movie on viewer`s political and social recognition
Park, Dug-Chun;
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This experimental research explores the effect of the movie that can be classified as non-news media on viewers` political and social attitude on the theoretical basis of priming effect, focused on the movie `cart` that deals with non-regular workers` labor movement. For this experimental research, one group of subjects composed of university students were exposed to movie `cart`, and the other not to the movie. After watching a movie, each group of subjects responded to questions that are designed to measure the seriousness of non-regular workers` problem, the necessity of labor movement, support of opposition party, support of the current government. This research found that subjects exposed to the movie `cart` consider non-regular workers` problem more serious and supports opposition party more positively than subjects not exposed to movie `cart.` However hypotheses that expected the positive support of treated subjects on labor union and less positive support of treated subjects on current government were rejected.
Movie;Audience;Priming Effect;Political Recognition;Labor Movement;
 Cited by
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