JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Effect of movie on viewer`s political and social recognition
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Journal of Digital Convergence
  • Volume 13, Issue 11,  2015, pp.365-371
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2015.13.11.365
 Title & Authors
Effect of movie on viewer`s political and social recognition
Park, Dug-Chun;
  PDF(new window)
 Abstract
This experimental research explores the effect of the movie that can be classified as non-news media on viewers` political and social attitude on the theoretical basis of priming effect, focused on the movie `cart` that deals with non-regular workers` labor movement. For this experimental research, one group of subjects composed of university students were exposed to movie `cart`, and the other not to the movie. After watching a movie, each group of subjects responded to questions that are designed to measure the seriousness of non-regular workers` problem, the necessity of labor movement, support of opposition party, support of the current government. This research found that subjects exposed to the movie `cart` consider non-regular workers` problem more serious and supports opposition party more positively than subjects not exposed to movie `cart.` However hypotheses that expected the positive support of treated subjects on labor union and less positive support of treated subjects on current government were rejected.
 Keywords
Movie;Audience;Priming Effect;Political Recognition;Labor Movement;
 Language
Korean
 Cited by
 References
1.
.Berkowitz, L. "Some effects of thoughts on antiand prosocial influences of media events: A cognitive-neoassociationistic analysis." Psychological bulletin, 95, pp. 410-427, 1994.

2.
Chosunilbo, "Angle of reporter", pp. 34., Dec. 2. 2015.

3.
Coleman, R. & Banning, S., "Network TV News' Affective Framing of The Presidential Candidates: Evidence For A Second-Level Agenda-Setting Effect Through Visual Framing", Journalsim & Mass Communication Quarterly 83(2), pp. 313-328, 2006. crossref(new window)

4.
Ewoldson, D. R., Ewoldson, B. R., Carpentier, F. D., "Media Priming, An Updated Synthesis, edited by Jennings Bryant and Mary Beth Oliver", 2009.

5.
Holbert, R. L., & Hansen, G. J., "Fahrenheit 9-11, need of closure and the priming of affective ambivalence", Human Communication Research, pp. 32, 102-129, 2006.

6.
Iyengar, S., & Kinder, D. R., "News that matters: Television and American opinion", Chicago, University of Chicago Press, 1987.

7.
Iyengar, S., Peters, M. D., & Kinder, D. R., "Experimentla demonstrations of the non-so-minimal consequences of television news programs", American Political Science Review, pp. 76, 848-858, 1982. crossref(new window)

8.
Iyengar, S., & Simon, A., "News coverage of the gulf crisis and public opinion", Communication Research, pp. 20, 365-383, 1993. crossref(new window)

9.
Jo, E., & Berkowitz, L. "A priming effect analysis of media influences: An update. In J. Bryant & D. Zillmann(Eds.). Media effects: Advances in theory and research", Hillsdale, NJ:Erlbaum, pp. 43-60, 1994.

10.
Krosnic, J. A., & Kinder, D. R, "Altering the foundations of support for the president through priming", American Political Science Review, pp. 84, 497-512, 1990. crossref(new window)

11.
McCombs, M. E. & Shaw, D. H., "The agenda-setting function of the mass media", Public Opinion Quarterly, pp. 36, 176-187, 1972. crossref(new window)

12.
McCombs, M. E. Lopez-Escobar, E., & Liamas, J. P., "Setting the agenda of attributes in the 1996 Spanish general election", Journal of Communication, 50(2), pp. 77-92, 2000. crossref(new window)

13.
Moy, P., Xenos, M. A., & Hess, V. K., "Priming effects of late-night comedy", International Journal of Public Opinion, 18, pp. 198-210, 2005.

14.
Perse, E. M., "Media Effects and Society", Lawrence Erlbaum Associates, 2001.

15.
Roskos-Ewoldsen, D. R., Klinger, M., & Roskos-Ewoldsen, B., "Media priming", In R. W. Press, B. M. Gayle, N. Burrell, M. Allen, & J. Bryant (Eds.), "Mass media theories and processes: Advances through meta-analysis", pp. 53-80, Mahwah, NJ: Erlbaum, 2007.

16.
Sheafer, T., & Weimann, G., "Agenda-building, agenda-setting, priming, individual voting intentions, and the aggregate results: An analysis of four Israeli elections", Journal of Communication, 55, pp. 347-365, 2005. crossref(new window)