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Study on the Theme Contents at Public Theme Park - Creation & Management of Public Theme Contents -
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  • Journal title : Journal of Digital Convergence
  • Volume 13, Issue 11,  2015, pp.399-408
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2015.13.11.399
 Title & Authors
Study on the Theme Contents at Public Theme Park - Creation & Management of Public Theme Contents -
Sul, Gee-Hwan; Ryu, Seuc-Ho; Kyung, Byung-Pyo; Lee, Dong-Lyeor;
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 Abstract
Walt Disney World focused on Theme opened in 1955. Many Theme Parks such as Everland had opened in Korea. And also Public Theme Parks were established on purpose of finding cultural identity by province government. Most of the Public Theme Parks made special Theme Images to revive the image characteristics and be stronger public theme. But these creativities of the theme images are struggling by the lack technical ability as well. This study derived several problems from the existing research and current issues and found out the future direction sought. Thus, the public theme images are to lead marketing and operating of public theme park by using storytelling and high tech, and look forward to getting position of the window to the future. In future, we must pay attention to study for creation methods and marketing, and plugging in new technology on public theme images. Continuing studies will support to enlarge the identity and educate traditional history through public theme images and park.
 Keywords
Theme Park;Special Images;Theme Images;Storytelling;Storytelling marketing;
 Language
Korean
 Cited by
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