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A Study on the Relationship among Social Support, Self Expression, Tourism Experience and Tourism SNS Use Intention -Moderating Effect of Tourism SNS Usage Purpose-
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  • Journal title : Journal of Digital Convergence
  • Volume 13, Issue 12,  2015, pp.105-115
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2015.13.12.105
 Title & Authors
A Study on the Relationship among Social Support, Self Expression, Tourism Experience and Tourism SNS Use Intention -Moderating Effect of Tourism SNS Usage Purpose-
Park, Hyun-Jee; Park, Bong-Gyu; Kim, Young-Ha;
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 Abstract
For this study, we intended to analyze the relationship among social support of tourism SNS, self expression, tourism experience and tourism SNS usage intention with focusing on a moderating effect of tourism SNS usage purpose. As the results, we found the statistically positive significant relationships 1) between social support and social experience, 2) between self expression and social experience, and 3) between social experience and usage intention of tourism SNS. And also we observed that the moderating effects of tourism SNS usage purpose on the relationship between social support and tourism experience and another relationship between self expression and tourism experience all partially positive.
 Keywords
Social Support;Self Expression;Tourism Experience;Tourism SNS Use Intention;Tourism SNS Usage Purpose;
 Language
Korean
 Cited by
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