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Development of a Facebook Fan Pages Analysis System to Improve Public Relations Effect
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  • Journal title : Journal of Digital Convergence
  • Volume 13, Issue 12,  2015, pp.135-142
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2015.13.12.135
 Title & Authors
Development of a Facebook Fan Pages Analysis System to Improve Public Relations Effect
Choi, Minseok;
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 Abstract
Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.
 Keywords
Facebook;Fan pages;Social Network Service;SNS;advertisement;marketing;public relations;
 Language
Korean
 Cited by
 References
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