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An Empirical Investigation on Factors Influencing SNS Addiction
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  • Journal title : Journal of Digital Convergence
  • Volume 13, Issue 12,  2015, pp.179-185
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2015.13.12.179
 Title & Authors
An Empirical Investigation on Factors Influencing SNS Addiction
Kim, Jong-Uk; Park, Sang-Cheol; Jeon, Dae-Yong;
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 Abstract
Along with the recent advances of mobile internet technology, use of social network service(SNS) is very common among adolescents or college students in their daily lives. Although there have been a lot of studies on Internet addiction or mobile phone addiction, however, there were little research on SNS addiction so far. Scholars investigated somewhat broader and obscure phenomenon of Internet addiction. In this regard, the current study tried to examine factors which influence SNS addiction behavior. Unlike Internet addiction, there are positive influencing factors such socialization, enjoyment as well as problematic ones like loneliness. Data were collected from college students in Korea to examine how those factors influence addiction behavior and hypotheses were tested using the partial least square method. All three factors, socialization, enjoyment, and loneliness, were found to significantly influence SNS addiction and socialization was positively associated with enjoyment.
 Keywords
SNS addiction;enjoyment;socialization;loneliness;Internet addiction;
 Language
English
 Cited by
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