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Effects of Consumer Trust and Perceived Usefulness on Mobile Payments and Online Shopping Website Loyalty
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  • Journal title : Journal of Digital Convergence
  • Volume 13, Issue 12,  2015, pp.75-87
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2015.13.12.75
 Title & Authors
Effects of Consumer Trust and Perceived Usefulness on Mobile Payments and Online Shopping Website Loyalty
Han, Jin-Hee; Jae, So-Hyun; Kim, Bo-Hyun; Park, Jee-Sun;
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 Abstract
The current study examines whether consumers' perceived usefulness of and trust in the integrated mobile payments services positively influence consumer loyalty to the payments system as well as to the online shopping websites where they have used the payments system. Moreover, the study investigates the effects of individual characteristics and brand awareness of the provider of mobile payments on perceived usefulness and trust. Online survey was administered to consumers ranging in age from 20s to 40s. Data analysis reveals that as consumers' perceived usefulness of and trust in the mobile payments system positively influence consumer loyalty to mobile payments and shopping mall websites. The results of the study suggests that e-commerce's user interface design, particularly the transaction system, should receive greater attention as a basic web element of e-commerce building rather than a set of plug-ins or so.
 Keywords
Integrated mobile payments service;Perceived usefulness;Trust;Loyalty;Personal innovativeness;
 Language
Korean
 Cited by
1.
Effects of Consumer Propensity and Brand Attitude on Brand Extension Assessment: Focused on Easy Mobile Payment Services, Family and Environment Research, 2017, 55, 4, 399  crossref(new windwow)
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