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A Path Analysis of Variables Influencing customer orientation of Hospital Nurses
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 1,  2016, pp.275-284
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.1.275
 Title & Authors
A Path Analysis of Variables Influencing customer orientation of Hospital Nurses
Do, Eun-Su; Seo, Young-Sook;
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 Abstract
This study is to find out the casual relationship among nursing organization culture, job satisfaction, and organizational commitment that affects customer orientation. The participants were 261 hospital nurses. Data were collected through questionnaires and analyzed using SPSS and AMOS programs. The result of this study can be summarized as follows. First, job satisfaction, and organizational commitment showed a direct effect on customer orientation of hospital nurses. Second, nursing organization culture, Job satisfaction, showed an indirect effect on customer orientation of hospital nurses. This implies that, to achieve enhancing of hospital nurses` customer orientation, enhancing job satisfaction, organizational commitment while simultaneously nursing organization culture for an organization is more effective.
 Keywords
Convergence;Customer orientation;Job satisfaction;Nursing organizational culture;Organizational commitment;Nurse;
 Language
Korean
 Cited by
1.
Relationship among Emotional Labor, Burnout, Social Support and Turnover Intention of Nurse Practitioners in terms of Interdisciplinary Perspectives, Journal of Digital Convergence, 2016, 14, 8, 331  crossref(new windwow)
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