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Media Groups` Management Strategies: Business Areas, Platform Strategies, Content Distribution Strategies and Business Strategies
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 2,  2016, pp.157-167
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.2.157
 Title & Authors
Media Groups` Management Strategies: Business Areas, Platform Strategies, Content Distribution Strategies and Business Strategies
Kim, Dug Mo;
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 Abstract
This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea`s terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.
 Keywords
Media group;Management Strategies;Platform Strategies;Content Strategies;Business Strategies;
 Language
English
 Cited by
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