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A Study on Ring Marketing Strategy Digital Contents suitable for a class of Young Customer at Online Environment - focusing on marketing service strategies
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 2,  2016, pp.169-173
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.2.169
 Title & Authors
A Study on Ring Marketing Strategy Digital Contents suitable for a class of Young Customer at Online Environment - focusing on marketing service strategies
Lee, Hyun-Chang; Shin, Seong-Yoon;
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 Abstract
With the rapid growth of IT technology and development of online shopping, e-commerce activity through online environment is going to grow in various forms. And then the intense competition also more deepen in the companies within the online market. The study on the various contents production and environment configuration for sale strategies has been made. Among online market products, it is needed to develop marketing strategies for online sales related to rings products. In this paper, through the analysis of online content and components of companies, it has obtained the appropriate components in the ring industry. In particular, aiming to young customers, we looked about components suitable for them and built site. As a result based on the above analysis, we anticipate that it will be able to see forward to a competitive ring marketing.
 Keywords
Customer;Online;Ring;Marketing;Contents;
 Language
Korean
 Cited by
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