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A Study on the factors on use diversity or usage of mobile video services
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 2,  2016, pp.389-396
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.2.389
 Title & Authors
A Study on the factors on use diversity or usage of mobile video services
Kim, Min-Jeong;
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This study analyzes factors that influence use diversity or usage of mobile video services. This study conducts multiple regression analysis to draw the major factors that affect use diversity or usage of mobile video services. The major findings of this study are as follows. First, IPTV membership status, DMB watching status, and TV contents broadcasting status affect the use diversity of mobile video services. Second, TV contents broadcasting status and video streaming quality affect the usage of mobile video services. This study provides some implications that TV contents broadcasting is a core element in mobile video services. The future research is discussed.
use diversity/usage;IPTV;DMB;TV contents;attribute level satisfaction;
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