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The Effect of Psychological Characteristics of Elderly Consumer on Health Functional Food Purchase Intention
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 2,  2016, pp.73-81
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.2.73
 Title & Authors
The Effect of Psychological Characteristics of Elderly Consumer on Health Functional Food Purchase Intention
Kim, Eun-Joo;
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 Abstract
Elderly consumers of these days have economic power because of economic growth and live longer because of medical science development. Therefore, they have become very important customers to companies. However, if companies want to understand elderly consumers and induce them to spend money, empirical studies should have done first of all. So, this study examines the relationship between psychological characteristics of elderly consumers and purchase intention of health functional food. The results are: First, three psychological characteristics of elderly consumer are statistically significant to purchase intention of health functional food. `Innovation-Achievement` and `Elderly-Awareness` are positively significant to purchase intention of health functional food. Second, `Trend-Convenience` and `Elderly-Awareness` are more statistically significant to purchase intention of health functional food. Third, `Trend-Convenience` is negatively significant to purchase intention of health functional food.
 Keywords
Elderly Consumers;Trend-Convenience;Elderly-Awareness;Innovation-Achievement;Health Functional Food;Purchase Intention;
 Language
Korean
 Cited by
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