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Differences in Sentiment on SNS: Comparison among Six Languages
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 3,  2016, pp.165-170
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.3.165
 Title & Authors
Differences in Sentiment on SNS: Comparison among Six Languages
Kim, Hyung-Ho; Jang, Phil-Sik;
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 Abstract
The purpose of this study was to explore the differences in sentiment on social networking sites among six languages (English, German, Russian, Spanish, Turkish and Dutch). A total of 204 million tweets were collected using Streaming API. Subjective/objective ratio, sentiment strength, positive/negative ratio, number of retweets and boundary impermeability were analyzed with SentiStrength to estimate the trends of emotional expression via Twitter. The results showed that subjective/objective ratio and the positive/negative ratio of tweets were significantly different by languages (p<0.001). And, there were significant effects of language on sentiment strength, boundary impermeability and the number of retweets (p<0.001). The results also indicate that the cross-cultural, language differences should be taken into account in sentiment analysis on SNS.
 Keywords
SNS;Sentiment Analysis;Twitter;Cultural Difference;Sentiment Strength;
 Language
Korean
 Cited by
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