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A Study on Business Model of Fintech - Focus on the Business model canvas -
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 3,  2016, pp.171-179
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.3.171
 Title & Authors
A Study on Business Model of Fintech - Focus on the Business model canvas -
Ryu, Jeong-Min; Seo, Yong-Mo; Cho, Han-Jin;
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The purpose of this study is to deduce a successful business model of fintech and suggest the business model component in fintech on domestics. Business model has suggested on a strategic levels but it is to a value of corporation. From literature research, we find a conceptual character and its component of business model. The results show that we understand the business model of fintech. We suggest business model of component for a successful entry of market. These results suggest business model canvas by Alexander Osterwalder. This business model consist of 9 blocks - customer segmentation, value proposition, customer relationship, key resource, key activity, key partnership, revenue stream, and cost structure. These components need an analytic approach for a successful entry and settlement of market. Also, we analyze and suggest a fintech business model and directivity of its components.
Business Model;Business Model Canvas;Traditional Fintech;Emergent Fintech;kakaopay;
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