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The Effect of SME`s Organizational Capabilities on Proactive CSR and Business Performance
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 3,  2016, pp.181-197
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.3.181
 Title & Authors
The Effect of SME`s Organizational Capabilities on Proactive CSR and Business Performance
Bae, Jeong-Ho; Park, Hyeon-Suk;
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 Abstract
With regard to CSR, Proactive CSR has been less researched in small and medium enterprises(SMEs). This study examines empirically the association between SME`s organizational capabilities, proactive CSR and performance as well as a moderating role of perceived uncertainty between capabilities and proactive CSR. Using quantitative data collected from sample of 485 SMEs in Korea, we find that all specified capabilities are positively associated with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in firm performance. In addition, we also find a mediating role of proactive CSR on the association between capabilities and performance as well as a moderating role of perceived uncertainty between capabilities and performance. The study is likely to contribute to SME`s CSR strategy.
 Keywords
CSR;SME;Proactive;Organizational Capability;RBV(resource based view);
 Language
Korean
 Cited by
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