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A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 3,  2016, pp.243-250
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.3.243
 Title & Authors
A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business
Chang, Chung-Hoon; Lee, Kwang-Hyung; Noh, Kyoo-Sung;
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 Abstract
The importance of platform businesses in the global market is growing, but in Korea, platform businesses with a global competitive edge are rare. This study compared the competitiveness of the local and international platform businesses by analyzing the six success factors of platform businesses. It surveyed 104 professionals in ICT regarding the competitiveness of SNS services (Kakao Talk, Facebook), mobile payment systems (Samsung Pay, Apply Pay), digital content (Naver, YouTube), online shopping (G Market, Amazon) and education (K-MOOC, MOOC). In sum, the local platform business sector, compared to its U.S. counterpart, is lagging behind in creativity, value creation, cost reduction, networking effects and the ability to build, change and develop new ecosystems.
 Keywords
Platform business;Global Competitiveness;Success Factor;Online Network;
 Language
Korean
 Cited by
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