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The Effect of Purchase Decision Factors of Golf Goods on Brand Attitude and Purchase Behavior
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 3,  2016, pp.345-359
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.3.345
 Title & Authors
The Effect of Purchase Decision Factors of Golf Goods on Brand Attitude and Purchase Behavior
Beak, Chae-Young; Kim, Yong-Jin;
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 Abstract
This study aims at providing information on golf industry by survey about effects on purchase decision factors of golf goods and strategies on brand attitude and purchase behavior. As a result of this study, there are sixth reasonable factors of effects as follows. First, age, education and average golf score were meaningful factors on purchase decision. Second, sex and age were significant factors on brand attitude. Third, age was the only meaningful factor on purchase behavior. Fourth, purchase decision factors of golf goods showed significant (+) effects on brand attitude. Fifth, purchase decision factors of golf goods showed significant (+) effect on purchase behavior. Sixth, brand attitude showed significant (+) effect on purchase behavior.
 Keywords
Golf;Golf Goods;Purchase Decision Factors;Brand Attitude;Purchase Behavior;
 Language
Korean
 Cited by
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