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Study on analysis of the Corporate requirements and CPND Value chain for e-book Market Activation
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 4,  2016, pp.163-171
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.4.163
 Title & Authors
Study on analysis of the Corporate requirements and CPND Value chain for e-book Market Activation
Na, Yun-Bin; Yu, Jong-Sun; Lee, Seoung-Ha;
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This study derived the policy implications and market strategies by analysis the e-book companies requirements & the CPND value chain structure, in order to revitalize the e-book market in Korea. Specifically, we examined the prospect of e-book market in Korea, current situations of production and distribution, awareness of service utilization and requirements for support policy with targets of 30 companies. As a research, the most needed item for e-book companies is `PR and marketing support to enter and open the markets`(27%), which is the highest. `Financial support such as labor costs and business expenses`, `support for retraining personnel to develop the expertise in respective fields` are followed and they account for 22%. Currently, the most effective support item is the external support program(35%) and funding power(30%) is followed. Unlike a paper book market, e-book is turned into a platform business in terms of the value chain. Based on these research content, e-book market activation and corporate competitive strategy was derived as follows : 1)literacy reinforcement about SNS marketing and e-pub3 authoring tool. 2)statistical DB construction of retail sales channels. 3)diversification of the billing system. 4)The quality of the e-book content certification.
E-Book;Publisher;Requirements;CPND;Value Chain;
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