JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Study on analysis of the Corporate requirements and CPND Value chain for e-book Market Activation
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 4,  2016, pp.163-171
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.4.163
 Title & Authors
Study on analysis of the Corporate requirements and CPND Value chain for e-book Market Activation
Na, Yun-Bin; Yu, Jong-Sun; Lee, Seoung-Ha;
  PDF(new window)
 Abstract
This study derived the policy implications and market strategies by analysis the e-book companies requirements & the CPND value chain structure, in order to revitalize the e-book market in Korea. Specifically, we examined the prospect of e-book market in Korea, current situations of production and distribution, awareness of service utilization and requirements for support policy with targets of 30 companies. As a research, the most needed item for e-book companies is `PR and marketing support to enter and open the markets`(27%), which is the highest. `Financial support such as labor costs and business expenses`, `support for retraining personnel to develop the expertise in respective fields` are followed and they account for 22%. Currently, the most effective support item is the external support program(35%) and funding power(30%) is followed. Unlike a paper book market, e-book is turned into a platform business in terms of the value chain. Based on these research content, e-book market activation and corporate competitive strategy was derived as follows : 1)literacy reinforcement about SNS marketing and e-pub3 authoring tool. 2)statistical DB construction of retail sales channels. 3)diversification of the billing system. 4)The quality of the e-book content certification.
 Keywords
E-Book;Publisher;Requirements;CPND;Value Chain;
 Language
Korean
 Cited by
 References
1.
Joe, S. H., "Major Player's Recognition on Current Status and Promotional Solution for Domestic e-Book Industry", The Graduate School of Konkuk University, 2013.

2.
Yoon, H. Y., "For National Literature ever encompass the Collection, Analysis and Publication Published Status Deposit and Collect improvement Study", Daegu, ROK:. The National Library of Korea, 2012.

3.
Kim, T. H. Kang, H. G. Kim, Y. H. Cho, S. H., "A Study of License acquisition Method Supporting Mutual Compatibility of EPUB-based eBook DRM", The Institute of Internet, Broadcasting and Communication, Vol. 13 No. 1, pp.205-214, 2013. crossref(new window)

4.
Na, Y. B. Kwon, H. I. S. H. Lee., "A study on the conceptual change in audience and reading activity for the development of e-book", Korea Humanities Content Society, Vol. 35, pp.75-93, 2015.

5.
Jeong, M S., "Print und digitale Medien", Zeitschrift fur Deutsche Sprache und Literatur, Vol. 63, pp.285-304, 2014.

6.
Korea Communications Commission, "A study on Connectivity & Creativity-based National Strategy for ICT Development", 12-10, p.157, 2012.

7.
Ministry of science, "ICT and Future Planning, Network Management Policy for the Balanced Development of Ecosystem under the CPND Structure", p.6, 2013.

8.
Choi, C. H., "C-P-N-D Ecological System and ICCT", Journal of Digital Convergence, Vol. 12, No. 3, pp.7-16, 2014. crossref(new window)

9.
Korea Information Society Development Institute, "Internet of Things era CPND ecosystem", Trends, Vol. 27, No. 3, pp.29-35, 2015.

10.
Kwon, H. I.Na, Y. B., "Research on e-book Market Activation Factor in the viewpoint of CPND Eco-system : Focused in the Publisher AHP", Journal of Digital Convergence, Vol. 13, No. 4, pp.51-59, 2015.

11.
Na, Y. B.Lee, S. H., Myeong, Y. J., and Jo, S. R., "Effects on the System, Contents, and Service Quality of e-book User Purchase", Journal of Digital Convergence, Vol. 14, No. 1, pp.141-150, 2016.

12.
Park, J. M., "A study of snack contents use to vitalize e-book market", Hang Yang Univ. Colligation of Master's Thesis, 2015.

13.
Chang, Y. H., "A Study on the Marketing Performance Using Social Media : Comparison between Portal Advertisement, Blog, and SNS Channel Characteristics and Performance", Journal of Digital Convergence, Vol. 10, No. 8, pp.119-133, 2012.

14.
Lee, J. Y., "Status of the Electronic Book Market and Outlook, the Book Publishing Market in the Value Chain Structure Change", Korea Information Society Development Institute, Vol. 26, No. 8, pp.1-21, 2014.

15.
Lee, S. W., "An Exploratory Study on New E-Book Purchase Models", The Korea Digital Publishing Society, Vol. 3, pp.29-37, 2014.

16.
Oh, M. J.Cho, Y. S.Shin, S. W., "A Delphi Survey for Establishment of Standards Development Strategy in Digital Publication", Journal of Korean Society for Internet Information, Vol. 14, No. 3, pp.1-13, 2013.

17.
Baek, J. W., "E-book Lending Service in Public Libraries : Issues and Possible Countermeasures", The Korean Society for Library and Information Science, Vol. 48, No. 3, pp.113-135, 2014. crossref(new window)

18.
Chang, Y. H. Kong, B. H., "The emerging process and ensuing typology of e-book platform in Korea publishing industry : The case study on Kyobo eBook, Barobook, Bookcube, Ridibooks", Vol. 38, No. 1, pp.105-145, 2012.

19.
Chang, Y. H.Kong, B. H., "The emergence and ensuing typology of global ebook platform : The case study on Google eBook, Amazon Kindle, Apple iBooks Store", Journal of the Korea Academia-Industrial cooperation Society, Vol. 13, No. 8 pp. 3389-3404, 2012. crossref(new window)

20.
Tae, I. H., "A Study on Analyses of e-Learning Contents Development Cost and Rational Alternatives for Policy Making", Journal of Digital Convergence, Vol. 10, No. 6, pp.361-368, 2012.

21.
Yeob-Myeong Son, Byeong-Soo Jung, "Convergence Development of Video and E-learning System for Education Disabled Students", Journal of the Korea Convergence Society, Vol. 6, No. 4, pp. 113-119, 2015. crossref(new window)

22.
Sunghyun Yun, Keunho Lee, Heuiseok Lim, Daeryong Kim, Jung-hoon Kim, "The Method of Digital Copyright Authentication for Contents of Collective Intelligence", Journal of the Korea Convergence Society, Vol. 6, No. 6, pp. 185-193, 2015. crossref(new window)