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Importance Analysis on the Trytoursumer Social Media Channel
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 4,  2016, pp.193-200
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.4.193
 Title & Authors
Importance Analysis on the Trytoursumer Social Media Channel
Kim, Young-Ha;
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 Abstract
This study is focused on analyzing the tourism social media channel importance of Trytoursumer. On the basis of previous studies, the factors were divided into tourism communication, tourism cooperation, tourism contents sharing, tourism entertainment. As a result of the empirical analysis using AHP, Analytic Hierarchy Process, tourism communication relatively appeared as the most important factor. And order showed that the high importance of such tourism content sharing, tourism entertainment, tourism cooperation. Also, there was the highest priority of social networking in the area of tourism communication among 14 types of total evaluation factors regarding priority, followed by social news in the area of tourism cooperation, and micro-blog in the area of tourism communication. Analysis result, may contribute to the increase of social media channels effectiveness and strategy of application in social media channel of Trytoursumer.
 Keywords
Social Media Channel;Importance Analysis;Trytoursumer;AHP;Tourism Communication;Tourism Contents Sharing;
 Language
Korean
 Cited by
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