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An Analysis on SNS Management and Visitors` response of Nuclear Regulatory Organizations : Focus on the Comparison about facebook page between NSSC and NRC
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 5,  2016, pp.11-19
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.5.11
 Title & Authors
An Analysis on SNS Management and Visitors` response of Nuclear Regulatory Organizations : Focus on the Comparison about facebook page between NSSC and NRC
Choi, Hyun-Joo; Shim, Eun-Jung;
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SNS users are continuously increasing and SNS is emerging as a major PR channel of government. In particular, SNS can be a useful tool, but also the challenges for risk communication. This study is examined how nuclear regulatory organizations` SNS management and visitors` responses to the facebook pages in Korea and U.S.. Results indicated that both organizations frequently used information-oriented posting. Concerning the types of PR, NSSC tended to mainly use `Relationship-Management PR`, NRC mainly use `Image PR.` In addition, our analyses on visitors` responses showed that visitors usually in response to participational and visual(ex. video, card news) typed contents. Based on its` results, this study provides practical suggestions for government`s future SNS management strategies.
SNS;government PR;risk communication;regulatory agency;nuclear;SNS strategy;
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