Advanced SearchSearch Tips
A Comparative Study on Analytical Tools of Business Model
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 5,  2016, pp.137-147
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.5.137
 Title & Authors
A Comparative Study on Analytical Tools of Business Model
Ryou, Hyo-Sang; Lee, Dong-Hyun;
  PDF(new window)
The purpose of this paper is to highlight the importance of the use of two analytical tools to the business and the academic world. The `business model canvas` originally developed by Osterwalder and Pigneur(2010) consists of 9 building blocks, and provides an overview of the business model in a single page. The `10 types of innovation model` presented in Keeley et al.(2013), shows the framework and cases for innovating business model. Two tools contain the whole components of business model from value proposition, value creation, value delivery to value capture. Two tools, however can not provide much new idea for managers to improve the existing business model. Developing various business model cases and innovative business model archetypes are needed.
Business Model;Analytical Tools;Business Model Canvas;Ten Types of Innovation;Archetypes;
 Cited by
A. Osterwalder, Y. Pigneur, Business model generation. A handbook for visionaries, game changers and challengers, Hoboken: John Wiley and Sons, 2010.

L. Keeley, R. Pikkel, B. Quinn, H. Walters, Ten types of innovation: The discipline of building breakthroughs, New Jersey, Wiley, 2013.

N. J. Foss, T. Saebi, Business model innovation: The organizational dimension, Oxford University Press, 2015.

Z. Lindgardt, M. Reeves Martin, G. Stalk, M. S. Deimler, Business model innovation, Boston Consulting Group Report, December, 2009.

D. H. Lee, "A study on the concept of business model", Journal of the Aviation Management Society of Korea, Vol. 5, No. 1, pp.175-194, 2007.

C. Zott, R. Amit, L. Massa, "The business model: Recent developments and future research", Journal of Management, Vol. 37, No. 4, pp.1019-1042, 2011.

H. W. Chesbrough, "Business model innovation: Opportunities and barriers", Long Range Planning, Vol. 43, pp.354-363, 2010. crossref(new window)

J. K. Shin, A. R. Kim, K. S. Ha, "Business model innovation strategy for sustainable value creation in corporation", Journal of Digital Convergence, Vol. 11, No. 4, pp.153-164, 2013.

IBM Global Business Services, Expanding the innovation horizon: The global CEO study, 2006.

S. Blank, "Why the lean start-up changes everything", Harvard Business Review, Vol. 91, No. 5, pp.63-72, 2013.

H. S. Ryu, "Amazon is now bigger than Walmart", Dong-A Business Review, Vol. 185, pp.50-58, 2015.

J. Richardson, "The business model: An integrative framework for strategy execution", Strategic Change, Vol. 17, No. 5/6, pp.133-144. 2008. crossref(new window)

A. Osterwalder, Y. Pigneur, Y. G. Bernarda, A. Smith, Value proposition design. Hoboken: John Wiley and Sons, 2014.

E. Ries, The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses, Crown Business, New York, 2011.

H. J. Byun, H. H. Ha, "A consulting case study on the startup business through the use of the BMC", Korean Management Consulting Review, Vol. 15, No. 1, pp.185-193, 2015.

K. Mitani, Business model zenshi, Tokyo, Discover 21, 2014.

S. H. Lee, D. W. Lee, "A case study in Japanese and prospect of cloud computing service in convergence age", Journal of the Korea Convergence Society, Vol. 6, No. 1, pp.17-22, 2015.

N. M. P. Bocken, S. W. Short, P. Rana, S. Evans, "A literature and practice review to develop sustainable business model archetypes", Journal of Cleaner Production, Vol. 65, pp.42-56, 2014. crossref(new window)

L. S. Kim, "Convergence of information technology and corporate strategy", Journal of the Korea Convergence Society, Vol. 6, No. 6, pp.17-26, 2015.