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A Comparative Study on Analytical Tools of Business Model
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 5,  2016, pp.137-147
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.5.137
 Title & Authors
A Comparative Study on Analytical Tools of Business Model
Ryou, Hyo-Sang; Lee, Dong-Hyun;
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 Abstract
The purpose of this paper is to highlight the importance of the use of two analytical tools to the business and the academic world. The `business model canvas` originally developed by Osterwalder and Pigneur(2010) consists of 9 building blocks, and provides an overview of the business model in a single page. The `10 types of innovation model` presented in Keeley et al.(2013), shows the framework and cases for innovating business model. Two tools contain the whole components of business model from value proposition, value creation, value delivery to value capture. Two tools, however can not provide much new idea for managers to improve the existing business model. Developing various business model cases and innovative business model archetypes are needed.
 Keywords
Business Model;Analytical Tools;Business Model Canvas;Ten Types of Innovation;Archetypes;
 Language
Korean
 Cited by
 References
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