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The effect of E-commerce`s curation characteristics on the customer purchase intention - Focusing on the mediating effect of satisfaction -
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 5,  2016, pp.185-195
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.5.185
 Title & Authors
The effect of E-commerce`s curation characteristics on the customer purchase intention - Focusing on the mediating effect of satisfaction -
Choi, Chang-Moon; Yang, Hae-Sool;
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 Abstract
The purpose of this study is to understand the nature of curation commerce in the environment of e-commerce in recent years rapidly changing and looking for ways to take advantage of it. Like the recent trend curation and subscription commerce has been in the limelight in a new way of e-commerce. However, not having appropriately adapted to the market, it has gone out of business or been changing the properties. In analyzing the specific characteristics of the migration queue commerce, it evaluated whether those characteristics do change through the mediating effect of the impact of satisfaction on purchase. This study was carried out using a structured questionnaire, by collecting the material for the 305 general public in the country and it was analyzed using stepwise regression method. After validating the hypothesis, 5 characteristics of curation commerce turned out to have a significant positive effect (+) on purchase and satisfaction of consumers using curation commerce to have a positive effect (+) on purchase. After organizing these findings and discussing the theoretical and practical implications, the direction for future research was proposed.
 Keywords
e-commerce;Curation commerce;Subscription commerce;Satisfaction;Purchase Intention;
 Language
Korean
 Cited by
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