Advanced SearchSearch Tips
The Moderating Effect of Activation Factors : An Empirical Study on the Motivation of Co-creation Participation
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 5,  2016, pp.227-236
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.5.227
 Title & Authors
The Moderating Effect of Activation Factors : An Empirical Study on the Motivation of Co-creation Participation
Kim, Na-Rang; Hong, Soon-Goo; Kim, Jong-Ki;
  PDF(new window)
Co-creation is an important approach to innovation that uses internal and external sources for value creation. This study identified the effects of intrinsic motivation, extrinsic motivation, and the moderating effects of activation factors using multiple regression and moderated multiple regression. To this end, 181 usable questionnaires were collected and analyzed. The result of analysis showed that intrinsic motivation had the significant meaning and the moderating effects of activation factors on the relationship between extrinsic motivation and co-creation participation exist. Companies may use this result to activate the co-creation participation of the customer. The future study analyzed by survey responses in multiple layers will improve the generalization of the study.
Co-creation;Participation;Intrinsic Motivation;Extrinsic Motivation;Activation Factors;Moderated Multiple Regression;
 Cited by
S. G. Hong, H. M. Lee and N. R. Kim, "An evaluation of web accessibility for idea proposal websites", The Journal of Korea society of IT services, Vol. 13, No. 2, pp.99-111, 2014. crossref(new window)

D. B. Chung, S. J. Kim, Y. J. Song, Y. H. Hwang, "A study on the status of the idea supported platform", Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, Vol .5, No. 4, pp.37-44, 2015

J. M. Wee, "Moving people power, incentives", SERI Management Notes, Vol. 105, pp.1-10, 2011.

C. K. Prahalad and V. Ramaswamy, "Co-creation experiences: the next practice in value creation", Journal of Interactive Marketing, Vol. 18, No. 3, pp.5-14, 2004.

C. W. Jang and T. H. Kwon, "Research on strategies of open innovation activities with impacts on dynamic competitive advantage: in the context of digital convergence and disruptive innovation", Journal of Digital Convergence, Vol. 13, No. 5, pp.119-127, 2015.

D. W. Kim, Sang M. Lee, S. G. Hong and J. W. Kim, "The impact of co-creation implementation on the performance of small and medium manufacturers: an empirical study", Journal of The Information Systems, Vol. 24, No. 4, pp.1-19, 2015.

S. G. Hong, H. M. Lee, S. B. Lim and N. R. Kim, "Conceptual study and research of Co-creation", The Journal of Information Systems, Vol. 23, No. 1, pp.203-223, 2014. crossref(new window)

Amabile, T. M., Hill, K. G., Hennessey, B. A., and Tighe, E. M., "The work preference inventory: assessing intrinsic and extrinsic motivational orientations", Journal of personality and social psychology, Vol. 66, No. 5, pp.950-967, 1994. crossref(new window)

Ryan, Richard M., and Edward L. Deci. "Intrinsic and extrinsic motivations: Classic definitions and new directions", Contemporary educational psychology, Vol. 25, No. 1, pp.54-67, 2000. crossref(new window)

N. R. Kim, S. G. Hong, J. K. Kim and S. H. Park, "Study on the behavioral model of co-creation by customers", Journal of The Korea Industrial Information Systems Research, Vol. 21, No. 2, pp.57-70, 2016. crossref(new window)

Prahalad, C. K. and Ramaswamy, V., "Co-opting customer competence", Harvard business review, Vol. 78, No. 1, pp.79-90, 2000.

Prahalad, C. K. and Ramaswamy, V., "The future of competition", Harvard Business Press, 2004.

Williamson, P. and De Meyer, A., "Ecosystem advantage: how to successfully hamess the power of partners", California Management Review, Vol. 55, No. 1, pp.24-46, 2012. crossref(new window)

Ramaswamy, V and Gouillart, F. J., "The power of co-creation: Build it with them to boost growth, productivity, and profits", Simon and Schuster, 2010.

Prahalad, C. K. and Ramaswamy, V., "The new frontier of experience innovation", MIT Sloan management review, Vol. 44, No. 4, pp.12-18, 2003.

Y. S. Choi and S. B. Kim, "A study on the relationships among intrinsic motivators, psychological empowerment, affective commitment and service quality", The Journal of digital policy & management, Vol. 11, No. 7, pp.111-122, 2013.

S. K. Lee, AMARMEND. D and D. J. Lee, "The effects of intrinsic motivation on job satisfaction and job involvement : focus on the moderate effects of procedural justice, distributive justice", The Journal of digital policy & management, Vol. 9, No. 4, pp.157-168, 2011.

D. W. Han, "A critical review on intrinsic motivation theories", The Korean Journal of Social and Personality Psychology, Vol. 2, No. 1, pp.54-93, 1984.

T. H. So and J. Ko, "Factors affecting the mobile SNS closed continuous use", Korea Intelligent Information Systems Society Conference, pp.153-177, 2015. (conference)

Freida, P., "An empirical study on triggers motivating consumers participation in co-creation of value from the consumer perspective", Dong-A University, Ph. D Dissertation, 2014.

S. H. Kim, "Online word-of-mouth: motivation for writing product reviews on internet shopping sites", Fashion Business, Vol. 14, No. 2, pp.81-94, 2010.

CH. Park and T. M. Lee, "A cross-cultural study on the determinants of eWOM effect, Business Research", Vol. 35, No. 6, pp.29-56. 2006.

S. I. Hong, H. J. Choi, and J. K. Lee, "Social motivational factors influencing the intention to use of blog", The Journal of the Korea Contents Association, Vol. 10, No. 1, pp.122-137, 2010.

Y. J. Jo, "A study on the influence of connectivity and convenience of smartphones of word-of mouth intentions in the convergence era : focused on the mediating effects of application", Journal of Digital Convergence, Vol. 13, No. 5, pp.69-78, 2015.

K. H. Lim, "A study on the influence of relation commitment of sns marketing features in domestic enterprise", Journal of Digital Convergence, Vol. 11, No. 10, pp.341-350, 2013.

S. M. Cha, "Developing Word-of-Mouth (WOM) communication paradigm model of restaurant information", Yon-Sei University, Master's thesis, 2006.

K. H. Yim and J. H. Kwon, "A study on the effect of shopping value of on-line shopping-mall on shopping-mall satisfaction - mediating effect of price sensitivity", Journal of Digital Convergence, Vol. 12, No. 11, pp.49-55, 2014.

H. J. Park, "The influence of tourist's ethical consumption concept on fair tourism attitude and purchasing intention of fair tourism on tourism social media -considering risk perception of ethical consumption as the mediator", Journal of Digital Convergence, Vol. 14, No. 1, pp.83-90, 2016.

Nunnally, Jum C., "Psychometric Theory", New York: McGraw-Hill Book, 1978.

Myung-Seong Yim, "A Convergence of Technology and Service of My Music Taste : The Success Factors for Online Platform Service Innovation", Journal of the Korea Convergence Society, Vol. 5, No. 4, pp.87-92, 2014. crossref(new window)

Sunghyun Yun, Keunho Lee, Heuiseok Lim, Daeryong Kim, Jung-hoon Kim, "The Method of Digital Copyright Authentication for Contents of Collective Intelligence", Journal of the Korea Convergence Society, Vol. 6, No. 6, pp.85-193, 2015.